Are you an author looking for new ways to promote your books? Have you considered using podcasts as a platform to reach your audience?
Podcasts have become an incredibly popular medium for delivering content and promoting products. As an author, appearing as a guest on relevant podcasts can be a great way to showcase your expertise and promote your book to potential readers. In this article, we’ll share three tips for authors to effectively use podcasts for book promotion.
Authors: Keep the Conversation Going
The big challenge facing authors today is the Attention Economy. Publishing a book is hard work, but keeping that book in the attention of your audience is harder. That’s why you need an agile and sustainable strategy to keep the conversation going. Podcasts can be your virtual book tour – helping you reach global audiences without the grind of travel. As a bonus, you also create powerful social proof via the SEO friendly content that comes from every podcast guest appearance.
We are Podcast Guesting Pro: Talk to Us…
Want to learn more about how podcasts can help you promote your book? Book a consultation with our podcast guesting agency today!Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.
1. Identify Relevant Podcasts: The first step in effectively using podcasts as a platform for book promotion is to identify relevant shows within your niche. Look for podcasts that cater to your target audience and that align with the topics covered in your book. Reach out to the hosts of these shows and pitch yourself as a potential guest. Be sure to research the podcast and listen to a few episodes to understand the type of content they typically cover.
Heather Hansen is a published author and professional speaker on the subject of communication. In this video “short” from a quality show featuring Heather, we can see how authors can share their message on global stages like podcasts to reach new audiences for their work and book. This shareable 2 minute video has over 1,000 views. (See more success stories)
2. Create Valuable Content: Once you’ve secured podcast appearances, it’s important to create valuable content that will engage listeners and showcase your expertise. Prepare talking points that align with the show’s topic and provide insights that will be valuable to the listeners. Share stories and experiences that will resonate with the audience and demonstrate why they should be interested in your book. Be sure to also promote your book at the end of the episode and provide listeners with a clear call-to-action.
3. Repurpose Podcast Content: After appearing on a podcast, don’t let that valuable content go to waste. Repurpose the content by sharing clips or full episodes on your website, social media, newsletter, or on other podcasts. This will help extend the reach of your appearance and provide additional exposure for your book. You could also consider turning the content into blog posts or infographics to reach a wider audience.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our podcast guesting agency has relationships with a wide range of podcast hosts within multiple niches, making it easier for authors to secure guest spots on relevant shows.
- ✅ We provide our clients with media training and guidance on how to effectively prepare for podcast appearances and create valuable content that resonates with listeners.
- ✅ We also offer podcast content repurposing services to help our clients maximize the exposure of their podcast appearances and extend the reach of their book promotion efforts.