An introduction to Podcast Guesting

Why podcast guesting?

The popularity of podcasting has grown exponentially in the last few years. It’s estimated that there are over 700,000 podcasts published monthly on iTunes alone. With so many people looking for content, being a guest on a podcast is an excellent way to reach your target audience and get exposure. However, it can be difficult to know where to start when you’re thinking about how to be a guest on a podcast. Luckily, this article will teach you what you need to know to get on board with the hottest trend in thought leadership and personal branding today.

As you might imagine, podcasting has become the primary means of distribution for many highly successful thought leadership and personal branding brands. This is because the platform allows the best of the best to reach a huge, ever-growing audience at a fraction of the cost of a TV or print advertisement. The impact of podcasting is also undeniable. Podcast listeners are 92% more likely to become loyal listeners than traditional media listeners. This means podcasting is a highly efficient way to engage with your audience and promote your message. When you’re interested in hosting your own podcast, the primary way to do so is to submit a podcast idea to the iTunes App Store and the WordPress Podcast Directory.

How to find podcast audiences that match your key talking points

Once you have your name and business that you want to be associated with, the next step is figuring out how you’re going to get exposure. And in order to do this effectively, you need to first consider who in your niche might be listening. When you think of specific target audiences for your speaking engagements or talks, they might have a podcast associated with it. Find the top podcasts in your niche If you’re interested in a particular niche, there’s a good chance that there’s a top podcast in that niche. All you have to do is look for your name, the title of your talk, and the source of inspiration to your talk – that’s all it takes to find the right podcasts. Once you’ve found the right podcasts, listen to each of their shows.

How to be a good podcast guest

If you’re a new host or a first-time guest on a podcast, it helps to know what you want to get out of your session. We asked experts who have hosted thousands of podcasts to share their top tips. Here are the most important things you should consider when booking a guest and how you can improve your podcasting experience. 1. Choose the right topic One of the first mistakes beginners make is choosing topics too broad. In fact, you should be very picky about the topics you choose for your podcast. First of all, no one wants to listen to you talk for an hour or more on a topic they haven’t been interested in for months. If you’re a marketer, consider choosing a marketing related topic. If you’re a leader, focus on leadership topics.

Preparing for your episode

Be sure to create a podcast for every audience. You’re launching a career that should make you different from everyone else. To put that into practice, make a mix of podcasts for professionals who are looking for thought leaders and for people who are looking for knowledge and inspiration. Because podcasts offer many advantages over YouTube videos, podcasting is a great way to reach your target market on a more personal level. The podcast format allows you to easily express your point of view, your unique perspective, and your personality. Discuss the topic with your audience. On the podcast, discuss the topic with your audience and focus on their thoughts and opinions. When people speak about a topic on the podcast, they become part of the show.

What to do after the podcast show is over

Once the podcast’s producers have you on and they begin to record your answers, they’re obligated to play back your interview in its entirety for the entire episode, unless you have a deal in place with them. The length of the podcast can vary. You should allow the producers a certain amount of time to clean up any sound bites that are bad or make you sound stupid (though honestly, most people who are creating the show are fairly intelligent and won’t let that happen). You also have the option to pause and rewind your own answers. Sometimes the questions will be tough and you’ll be tempted to stop and start a few times, but it’s best to press on. Don’t worry too much about getting a perfect or perfect answer in the moment.


While there are hundreds of different podcasts out there, the ones you want to target are the ones with a dedicated audience. These are the podcasts that get regular listeners from around the world, as they’re relevant and reflect a segment of the population that you are specifically interested in reaching. If you’re trying to leverage podcasts to develop thought leadership and drive your career forward, then you definitely want to check these five places out and see if you can become a guest on the show.

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Guesting Guide

How to Get Booked on Other People's Podcasts LIKE A PRO

How to Get Booked on Other People's Podcasts Like a Pro is a 60 page PDF guide that walks you through the process of how to build your personal brand and become a thought leader using the power of podcast guesting. Written by experienced podcaster Graham Brown who has appeared in over 1,000 podcasts. Includes 2 tried & tested Podcast Host Pitch Email Templates used by the pros.