Authors

According to a survey conducted by The Authors Guild, the average author in the US earns only $6,080 annually from their writing. This figure paints a grim reality for business authors, who often rely on book sales to not only generate income but also establish thought leadership in their industry.

While 80% of the work goes into writing a book, 80% of the results come from marketing it.

So how to market your book on a podcast?

Authors: Keep the Conversation Going

The big challenge facing authors today is the Attention Economy. Publishing a book is hard work, but keeping that book in the attention of your audience is harder. That’s why you need an agile and sustainable strategy to keep the conversation going. Podcasts can be your virtual book tour – helping you reach global audiences without the grind of travel. As a bonus, you also create powerful social proof via the SEO friendly content that comes from every podcast guest appearance.

We are Podcast Guesting Pro: Talk to Us…

How can your business book stand out in a crowded market?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

One effective strategy that business authors can use to market their book is by appearing on a podcast as a guest. Podcasts provide a platform for authors to showcase their expertise, share the insights from their book, and reach a wider audience.

However, getting invited to speak on a podcast requires more than just having a book to promote. Business authors need to have a strong pitch that convinces the podcast host that they are worth having on their show. The pitch needs to highlight the author’s expertise, the relevance of their book to the show’s audience, and the value they can bring to the conversation.

This is where a podcast guesting agency can be helpful. A guesting agency has the connections and experience in pitching authors to podcasts that align with their niche and audience. They can also assist authors in crafting a compelling pitch and preparing for the interview.

Are you an author looking for new ways to promote your books? Have you considered using podcasts as a platform to reach your audience?

Podcasts have become an incredibly popular medium for delivering content and promoting products. As an author, appearing as a guest on relevant podcasts can be a great way to showcase your expertise and promote your book to potential readers. In this article, we’ll share three tips for authors to effectively use podcasts for book promotion.

Authors: Keep the Conversation Going

The big challenge facing authors today is the Attention Economy. Publishing a book is hard work, but keeping that book in the attention of your audience is harder. That’s why you need an agile and sustainable strategy to keep the conversation going. Podcasts can be your virtual book tour – helping you reach global audiences without the grind of travel. As a bonus, you also create powerful social proof via the SEO friendly content that comes from every podcast guest appearance.

We are Podcast Guesting Pro: Talk to Us…

Want to learn more about how podcasts can help you promote your book? Book a consultation with our podcast guesting agency today!
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

1. Identify Relevant Podcasts: The first step in effectively using podcasts as a platform for book promotion is to identify relevant shows within your niche. Look for podcasts that cater to your target audience and that align with the topics covered in your book. Reach out to the hosts of these shows and pitch yourself as a potential guest. Be sure to research the podcast and listen to a few episodes to understand the type of content they typically cover.

2. Create Valuable Content: Once you’ve secured podcast appearances, it’s important to create valuable content that will engage listeners and showcase your expertise. Prepare talking points that align with the show’s topic and provide insights that will be valuable to the listeners. Share stories and experiences that will resonate with the audience and demonstrate why they should be interested in your book. Be sure to also promote your book at the end of the episode and provide listeners with a clear call-to-action.

3. Repurpose Podcast Content: After appearing on a podcast, don’t let that valuable content go to waste. Repurpose the content by sharing clips or full episodes on your website, social media, newsletter, or on other podcasts. This will help extend the reach of your appearance and provide additional exposure for your book. You could also consider turning the content into blog posts or infographics to reach a wider audience.

As a writer, developing fresh ideas for your next book can be challenging. Fortunately, appearing as a guest on podcasts can be an excellent source of inspiration. Podcasts offer a unique platform to share your ideas with an engaged audience and converse with professionals in your field. By participating in these interviews and discussions, you’ll not only increase your visibility but also build valuable connections in your industry. Additionally, the unique and casual conversation format of podcast interviews may help you discover new angles, perspectives, or anecdotes to include in your upcoming book.

Authors: Keep the Conversation Going

The big challenge facing authors today is the Attention Economy. Publishing a book is hard work, but keeping that book in the attention of your audience is harder. That’s why you need an agile and sustainable strategy to keep the conversation going. Podcasts can be your virtual book tour – helping you reach global audiences without the grind of travel. As a bonus, you also create powerful social proof via the SEO friendly content that comes from every podcast guest appearance.

We are Podcast Guesting Pro: Talk to Us…

How can our podcast guesting agency help you book more interviews and boost your credibility as an author?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

First and foremost, our podcast guesting agency has established relationships with hundreds of podcast hosts in various niches. By partnering with our agency, you’ll have access to our extensive network of contacts without having to spend hours researching and pitching yourself to podcasters. We’ll help you identify the shows that align with your interests and expertise, and pitch you as a potential guest. Additionally, our agency will provide you with coaching on how to prepare and deliver an engaging interview that resonates with listeners.

Another way our podcast guesting agency can help you develop better book ideas is by increasing your credibility and authority in your field. By appearing as a guest on multiple podcasts, you’ll build a reputation as an expert and a thought leader in your industry. This increased authority can lead to more speaking engagements and invitations to collaborate with fellow authors and writers. Furthermore, the more well-known you are in your field, the more likely publishers and agents will take notice and approach you for your next book deal.

Finally, speaking on podcasts can also help you refine and test your book ideas. The feedback you receive from listeners and fellow podcast guests can be valuable in shaping your story, characters, and themes. Additionally, the insights you gain from these discussions may help you identify gaps or opportunities in your industry that your book can address. Indeed, podcast interviews are a low-stakes way to experiment and validate your book concepts before committing to a full manuscript.