B2B Archives - Podcast Guesting Pro powered by Pikkal & Co

How Can Startup Founders Use Podcast Guesting to Raise Funds and Get Sales?

May 25, 2023May 18, 2023 by kb@pikkal.com

According to a recent survey by Startup Genome, 70% of startups fail due to premature scaling. Many startups struggle to raise funds and generate sales, which are crucial to their growth and success.

Startups: Strategic Narratives

Investing in Entrepreneurs is a game of trust. Startups have little more than their energy, their team and the story they bring to the table. Marketers call this story a “strategy narrative”. These are stories used to influence, to connect an unfamiliar future with a known past and to lead categories. Podcast Guesting is not only an effective way to spread these strategic narratives to new audiences but to constantly refine them through a process known as “Agile Storytelling”.

We are Podcast Guesting Pro: Talk to Us…

Are you a startup founder struggling to raise funds and get sales? Here’s how podcast guesting can help.
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Podcasts have become increasingly popular in recent years, providing a platform for individuals and organizations to share their stories, insights, and expertise. As a startup founder, appearing on relevant podcasts can help you reach a wider audience and establish your credibility and authority in your industry.

By sharing your knowledge and experience as a guest on a podcast, you can attract potential investors and customers who are interested in your product or service. Your appearance on a podcast can also drive traffic to your website or social media pages and increase your brand awareness.

Related podcast guesting articles on Startups

Feature: Entrepreneur Prantik Mazumdar

Award winning startup founder Prantiz Mazumdar grew his marketing business to $10m in annual revenues before being acquired by Japanese ad conglomerate Dentsu. In this video, Prantik talks about his experience of Podcast Guesting and how it’s been a powerful tool to help him shape his storytelling and strategic narratives. (See more success stories)

In addition, podcast guesting can provide you with valuable networking opportunities. As a guest on a podcast, you have the opportunity to connect with the host and other guests, who may be able to offer you valuable advice, recommendations, or even partnerships.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

✅ Our podcast guesting agency can help you identify relevant podcasts to appear on and provide you with the tools and resources to prepare for your appearance.
✅ We can also help you craft your message and optimize your appearance to achieve your desired outcomes such as raising funds and generating sales.
✅ Our team has years of experience in the podcast industry and can help you navigate the process with ease, ensuring that you get the most out of your podcast guesting experience.

How Can Podcast Guesting Influence B2B Conversations in the Funnel?

May 25, 2023May 17, 2023 by kb@pikkal.com

According to a survey by Demand Gen Report, 95% of buyers prefer shorter content formats like podcasts. However, B2B marketers often struggle to keep prospects engaged during the middle stages of the funnel, where leads are qualified and decision-makers are identified.

B2B: Podcasts Influence the Whole Funnel

Research shows that B2B sales cycles are getting longer, more complex and more competitive. That means if you’re selling a service like coaching or consultancy, you need multiple touchpoints beyond the initial meeting. Podcasts help you keep that conversation going by not only providing content you can send to existing conversations but also powerful social proof from your guest appearances showing on your prospect’s Linkedin, Instagram or Twitter feed.

We are Podcast Guesting Pro: Talk to Us…

How can podcast guesting solve this engagement gap and improve B2B conversations?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Podcast guesting involves appearing as a guest on a podcast related to your industry. By doing so, businesses can increase brand awareness, expand their audience, and position themselves as thought leaders. Additionally, podcast listeners are typically highly engaged and interested in the subject matter, which means that podcast guesting can provide a higher-quality audience than some other marketing channels.

But podcast guesting can also be a powerful tool for influencing B2B conversations. By discussing industry trends, challenges, and solutions on a podcast, your business can demonstrate expertise and thought leadership. This can help to build trust with prospects, and position your business as a valuable resource that can help prospects solve their problems. Additionally, by appearing as a guest on multiple podcasts, your business can reinforce this messaging and increase the frequency with which prospects hear about your brand.

Feature: B2B Thought Leader Mark Ross-Smith

Mark Ross-Smith is the CEO of Status Match. He services high value B2B clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)

Related podcast guesting articles on B2B

Furthermore, podcast guesting can provide opportunities for in-depth conversations that may not be possible in other marketing channels, such as social media or advertising. Podcast hosts often ask guests to share their experiences and insights, which can lead to conversations that delve deeper into the problems that your business can help solve. This can provide prospects with a more nuanced understanding of your business and its value proposition.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

✅ Our podcast guesting agency has extensive experience identifying the right podcasts for our clients’ industries and guiding them through the guesting process.
✅ We offer comprehensive training and preparation to ensure that our clients are fully prepared to discuss industry topics and demonstrate thought leadership.
✅ Our team monitors each podcast appearance and provides detailed analytics so that our clients can measure the impact of their guesting efforts on their B2B conversations and sales funnel.

Why is Thought Leadership Crucial in B2B Sales and Marketing?

May 25, 2023May 17, 2023 by kb@pikkal.com

According to a report by Demand Gen, 96% of B2B buyers want content with more input from industry thought leaders. This makes thought leadership crucial in the B2B sales and marketing processes.

B2B: Podcasts Influence the Whole Funnel

We are Podcast Guesting Pro: Talk to Us…

Want to position yourself as a thought leader in your industry?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Thought leadership allows businesses to distinguish themselves from competitors by providing valuable insights, experiences and knowledge to their audience. By establishing a thought leadership position, businesses can attract potential customers who are looking for industry experts to help them solve their problems or improve their businesses.

In addition, thought leadership can help businesses to build trust and credibility with their audience. When a business establishes itself as a thought leader in a specific industry, it sends a message to its audience that it is knowledgeable and experienced, and this can help to build trust and establish a long-term relationship with customers. This is particularly important in the B2B space, where building relationships and trust is crucial to closing deals and maintaining customer loyalty.

Related podcast guesting articles on B2B

Thought leadership can also have a positive impact on a business’s SEO and online presence. When businesses produce high-quality, insightful content, they are more likely to attract links and backlinks from other websites, which can help to boost their search engine rankings and make them more visible to potential customers.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

✅ Our podcast guesting agency can help you position yourself as a thought leader by connecting you with relevant industry podcasts and providing you with guidance on how to share your expertise effectively.
✅ We have a network of top industry podcasts that you can leverage to share your insights and experiences with a wider audience.
✅ Our team of experts can help you develop a thought leadership strategy that aligns with your business goals and objectives, and helps you to establish a strong and credible online presence.