poodcast guesting pro logo

Podcasts are Looking for Guests – How a Podcast Booking Agency Can Help

get booked on podcasts

According to a recent report by Edison Research, 51% of Americans have listened to a podcast and the number of monthly podcast listeners has increased to 90 million. This means that podcasting has become one of the most popular ways to consume content which has led to an increase in demand for podcast guests.

Podcast Guesting: Success is Teamwork

Podcast Guesting Pro is a team of outreach managers, PR specialists and podcast experts who you can plug into. With over 5 years experience and 3,000 episodes to their name, the team has an intimiate knowledge of both hosts and guests. We know what works, and what doesn’t. Leverage our expertise to save you valuable time.

We are Podcast Guesting Pro: Talk to Us…

Are you struggling to secure podcast guest spots? Let us help!
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

If you’re an expert in your field or have an interesting story to tell, there’s a good chance that podcast hosts are looking for someone like you to appear on their show. However, finding those opportunities can be a daunting task.

That’s where a podcast booking agency comes in. These agencies specialize in connecting podcast hosts with potential guests. By signing up for their services, you can get access to a wide range of podcast opportunities that are relevant to your expertise or interests.

Feature: Leadership Coach Nick Jonsson

Nick Jonnsson is an author, public speaker. coach, mental health advocate and Ironman athlete. In this video he shares his podcast guesting journey and how it has helped him refine his narrative and talking points for both existing audiences and future books. Nick has spoken on over 70 podcasts and continues to reach new audiences globally. (See more success stories)

A podcast booking agency can also help you with the logistics of appearing on a podcast. They can help you prepare for your interview and ensure that you have all the necessary equipment and software to record your segment. This can be particularly helpful if you’re new to podcasting and don’t know where to start.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ We have established relationships with a wide range of podcast hosts which means we are able to secure guest spots easily and quickly.
  • ✅ We offer personalized guidance and support to help you prepare for your interview so that you can make the most of your time on air.
  • ✅ We have a strong track record of successfully placing guests on popular podcasts which means we can help you reach new audiences and increase your visibility in your industry.

What’s the Difference Between Hosting a Podcast and Podcast Guesting?

get booked on podcasts

According to a recent survey, there are over 5 million podcasts in the world.

Hosting a podcast is a great way to share your thoughts, ideas, and expertise with the world. On the other hand, being a podcast guest is an opportunity for you to reach a new audience and build your personal brand.

Podcast Guesting: Success is Teamwork

Podcast Guesting Pro is a team of outreach managers, PR specialists and podcast experts who you can plug into. With over 5 years experience and 3,000 episodes to their name, the team has an intimiate knowledge of both hosts and guests. We know what works, and what doesn’t. Leverage our expertise to save you valuable time.

We are Podcast Guesting Pro: Talk to Us…

Want to learn more about the benefits of podcast guesting for your personal brand?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

When you host a podcast, you are responsible for the content, production, and promotion of the show. You have to come up with topics, invite guests, create scripts, record and edit episodes, and publish them on various platforms. You also have to promote your show through social media, email newsletters, and other marketing tactics. Hosting a podcast requires time, energy, and resources, but it can be very rewarding if you have a clear vision and strategy.

When you are a podcast guest, you are invited to share your insights, experiences, and opinions on a particular topic or industry. You don’t have to worry about the production or promotion of the show, as these are handled by the host. Your job is to be an engaging and informative guest, and to provide value to the listeners. Being a podcast guest is a great way to expand your network, reach a new audience, and establish yourself as an authority in your field.

Feature: Leadership Coach Nick Jonsson

Nick Jonnsson is an author, public speaker. coach, mental health advocate and Ironman athlete. In this video he shares his podcast guesting journey and how it has helped him refine his narrative and talking points for both existing audiences and future books. Nick has spoken on over 70 podcasts and continues to reach new audiences globally. (See more success stories)

One of the key differences between hosting a podcast and podcast guesting is the level of control you have over the content and format of the show. As a host, you have the power to shape the narrative, ask questions, and guide the conversation. As a guest, you have to adapt to the style and tone of the host, and make sure you address the topic at hand. Another difference is the amount of time and effort required. Hosting a podcast is a long-term commitment, while guesting can be a one-time or occasional opportunity.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency can help you identify relevant podcasts in your niche, craft compelling pitches, and secure high-quality guest spots that maximize your visibility and impact.
  • ✅ We can also provide you with training on how to be a great podcast guest, including tips on how to deliver your message effectively, build a rapport with the host, and promote your brand without sounding salesy or pushy.
  • ✅ With our expertise and network, you can save time and avoid the hassle of researching and pitching to podcasts on your own, and focus on delivering your best performance on air.

How Can Startup Founders Use Podcast Guesting to Raise Funds and Get Sales?

get booked on podcasts

According to a recent survey by Startup Genome, 70% of startups fail due to premature scaling. Many startups struggle to raise funds and generate sales, which are crucial to their growth and success.

Startups: Strategic Narratives

Investing in Entrepreneurs is a game of trust. Startups have little more than their energy, their team and the story they bring to the table. Marketers call this story a “strategy narrative”. These are stories used to influence, to connect an unfamiliar future with a known past and to lead categories. Podcast Guesting is not only an effective way to spread these strategic narratives to new audiences but to constantly refine them through a process known as “Agile Storytelling”.

We are Podcast Guesting Pro: Talk to Us…

Are you a startup founder struggling to raise funds and get sales? Here’s how podcast guesting can help.
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Podcasts have become increasingly popular in recent years, providing a platform for individuals and organizations to share their stories, insights, and expertise. As a startup founder, appearing on relevant podcasts can help you reach a wider audience and establish your credibility and authority in your industry.

By sharing your knowledge and experience as a guest on a podcast, you can attract potential investors and customers who are interested in your product or service. Your appearance on a podcast can also drive traffic to your website or social media pages and increase your brand awareness.

Feature: Entrepreneur Prantik Mazumdar

Award winning startup founder Prantiz Mazumdar grew his marketing business to $10m in annual revenues before being acquired by Japanese ad conglomerate Dentsu. In this video, Prantik talks about his experience of Podcast Guesting and how it’s been a powerful tool to help him shape his storytelling and strategic narratives. (See more success stories)

In addition, podcast guesting can provide you with valuable networking opportunities. As a guest on a podcast, you have the opportunity to connect with the host and other guests, who may be able to offer you valuable advice, recommendations, or even partnerships.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency can help you identify relevant podcasts to appear on and provide you with the tools and resources to prepare for your appearance.
  • ✅ We can also help you craft your message and optimize your appearance to achieve your desired outcomes such as raising funds and generating sales.
  • ✅ Our team has years of experience in the podcast industry and can help you navigate the process with ease, ensuring that you get the most out of your podcast guesting experience.

Business Authors: How to Market Your Book on a Podcast

get booked on podcasts

According to a survey conducted by The Authors Guild, the average author in the US earns only $6,080 annually from their writing. This figure paints a grim reality for business authors, who often rely on book sales to not only generate income but also establish thought leadership in their industry.

While 80% of the work goes into writing a book, 80% of the results come from marketing it.

So how to market your book on a podcast?

Authors: Keep the Conversation Going

The big challenge facing authors today is the Attention Economy. Publishing a book is hard work, but keeping that book in the attention of your audience is harder. That’s why you need an agile and sustainable strategy to keep the conversation going. Podcasts can be your virtual book tour – helping you reach global audiences without the grind of travel. As a bonus, you also create powerful social proof via the SEO friendly content that comes from every podcast guest appearance.

We are Podcast Guesting Pro: Talk to Us…

How can your business book stand out in a crowded market?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

One effective strategy that business authors can use to market their book is by appearing on a podcast as a guest. Podcasts provide a platform for authors to showcase their expertise, share the insights from their book, and reach a wider audience.

However, getting invited to speak on a podcast requires more than just having a book to promote. Business authors need to have a strong pitch that convinces the podcast host that they are worth having on their show. The pitch needs to highlight the author’s expertise, the relevance of their book to the show’s audience, and the value they can bring to the conversation.

Feature: Author TEDX Speaker Heather Hansen

Heather Hansen is a published author and professional speaker on the subject of communication. In this video “short” from a quality show featuring Heather, we can see how authors can share their message on global stages like podcasts to reach new audiences for their work and book. This shareable 2 minute video has over 1,000 views. (See more success stories)

This is where a podcast guesting agency can be helpful. A guesting agency has the connections and experience in pitching authors to podcasts that align with their niche and audience. They can also assist authors in crafting a compelling pitch and preparing for the interview.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency has a vast network of podcast hosts across various niches to ensure that our clients get the best match and exposure.
  • ✅ We can also provide coaching and support to authors on their pitch and interview preparation to maximize their impact as a guest.
  • ✅ Through our services, business authors can save time and effort in research, outreach and scheduling, allowing them to focus more on writing and promoting their book.

How Can Sales Leaders Use Podcast Guesting to Influence Conversations?

get booked on podcasts

A recent survey conducted by Hubspot reveals that over 60% of people in the US are now listening to podcasts and the number is on a steady rise. This increase in popularity indicates that podcasts have become a major source of information for many people. For sales leaders, this presents a unique opportunity to influence conversations about their brand and industry.

Business Development: Acquire or Influence?

If you’re selling a conceptual service (e.g consultancy), a “high ticket” service (e.g. coaching) or anyting that requires a sales cycle measurable in days (not minutes), then you are in the business of Influence not Acquisition. That means you will have many conversations in your network that need “getting over the line”. This is where Podcasts are a powerful tool of Influence. The Social Proof of seeing you regularly on their feeds brings you and these conversations to top of mind.

We are Podcast Guesting Pro: Talk to Us…

How can our podcast guesting agency help you take advantage of this opportunity?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Booking guest spots on popular podcasts in your industry can be an effective way to reach a wider audience and establish yourself as a thought leader. By providing valuable insights and expertise, you can enhance your credibility and gain the trust of potential customers. Moreover, when you participate in a podcast, you have the opportunity to build a relationship between you and the host which can lead to additional opportunities for collaboration in the future.

Another way to leverage podcast guesting is to invite other thought leaders to join your own podcast as guests. This allows you to tap into their expertise and allows you to provide your audience with a wider range of insights and perspectives. Having guests on your podcast also helps to build relationships within your industry, which can in turn help you to expand your network.

Feature: Sales Leader Paul Ruppert

With 20 years experience and over $400 million in tech sales, Paul Ruppert knows the importance of networking at the highest level and constantly refining his craft. In this video Paul shares his podcast guesting journey and the importance of speaking on global stages to stay relevant. (See more success stories)

The key to successfully using podcast guesting to influence conversations is to identify the right shows and hosts to work with. This requires research and careful consideration of the podcast’s audience and reach. At our podcast guesting agency, we have a team of experts who specialize in identifying the best shows and hosts for your brand, and securing guest spots with them. We also provide our clients with media coaching and other resources to help them make the most of their podcast appearances.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our team of experts specialize in identifying the best shows and hosts for your brand.
  • ✅ We offer media coaching to ensure you make the most of your podcast appearances.
  • ✅ We provide additional resources to help you succeed with your podcast guesting strategy.

How Can Podcast Guesting Influence B2B Conversations in the Funnel?

get booked on podcasts

According to a survey by Demand Gen Report, 95% of buyers prefer shorter content formats like podcasts. However, B2B marketers often struggle to keep prospects engaged during the middle stages of the funnel, where leads are qualified and decision-makers are identified.

B2B: Podcasts Influence the Whole Funnel

Research shows that B2B sales cycles are getting longer, more complex and more competitive. That means if you’re selling a service like coaching or consultancy, you need multiple touchpoints beyond the initial meeting. Podcasts help you keep that conversation going by not only providing content you can send to existing conversations but also powerful social proof from your guest appearances showing on your prospect’s Linkedin, Instagram or Twitter feed.

We are Podcast Guesting Pro: Talk to Us…

How can podcast guesting solve this engagement gap and improve B2B conversations?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Podcast guesting involves appearing as a guest on a podcast related to your industry. By doing so, businesses can increase brand awareness, expand their audience, and position themselves as thought leaders. Additionally, podcast listeners are typically highly engaged and interested in the subject matter, which means that podcast guesting can provide a higher-quality audience than some other marketing channels.

But podcast guesting can also be a powerful tool for influencing B2B conversations. By discussing industry trends, challenges, and solutions on a podcast, your business can demonstrate expertise and thought leadership. This can help to build trust with prospects, and position your business as a valuable resource that can help prospects solve their problems. Additionally, by appearing as a guest on multiple podcasts, your business can reinforce this messaging and increase the frequency with which prospects hear about your brand.

Feature: B2B Thought Leader Mark Ross-Smith

Mark Ross-Smith is the CEO of Status Match. He services high value B2B clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)

Furthermore, podcast guesting can provide opportunities for in-depth conversations that may not be possible in other marketing channels, such as social media or advertising. Podcast hosts often ask guests to share their experiences and insights, which can lead to conversations that delve deeper into the problems that your business can help solve. This can provide prospects with a more nuanced understanding of your business and its value proposition.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency has extensive experience identifying the right podcasts for our clients’ industries and guiding them through the guesting process.
  • ✅ We offer comprehensive training and preparation to ensure that our clients are fully prepared to discuss industry topics and demonstrate thought leadership.
  • ✅ Our team monitors each podcast appearance and provides detailed analytics so that our clients can measure the impact of their guesting efforts on their B2B conversations and sales funnel.

What is the Attention Economy and how does it impact Thought Leadership?

get booked on podcasts

The Attention Economy refers to the fact that people’s attention is a scarce commodity. In today’s digital age, we are constantly bombarded with information from multiple sources, and as a result, we have become adept at filtering out anything that is not immediately relevant to us. According to a report by Microsoft, the average human attention span has fallen from 12 seconds in 2000 to just eight seconds in 2018. This means that businesses and content creators must work harder than ever to capture and hold their audience’s attention.

Tip: Attention is the New Currency of Leadership

Thought Leadership has changed in the last 10 years. A book, a job title or a sucessful blog no longer make you a thought leader in people’s (or Google’s) eyes. What matters is Attention. If you have your audience’s attention, you are a thought leader. Podcasts offer a powerful way to earn their attention at scale, by creating SEO friendly content that helps you get discovered and by creating regular social proof content shared on their social streams.

We are Podcast Guesting Pro: Talk to Us…

How can our podcast guesting agency help your Thought Leadership in the Attention Economy?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

In the Attention Economy, attention is the currency that drives engagement, leads, and ultimately business success. For thought leaders, this means that it is not enough to have expertise and insights; they must also be able to consistently capture and maintain their audience’s attention. This requires a deep understanding of the nuances of effective communication and engagement, as well as a willingness to embrace new platforms and technologies.

At our podcast guesting agency, we specialize in helping thought leaders navigate the Attention Economy by identifying and securing high-quality podcast guesting opportunities. Podcasts provide an ideal platform for capturing and holding audience attention, as they are an intimate, long-form medium that allows for in-depth exploration of complex topics. By strategically targeting podcasts that align with our clients’ areas of expertise and interests, we help them reach a wider audience and establish themselves as experts in their fields.

Feature: Thought Leader Mark Ross-Smith

Mark Ross-Smith is the CEO of Status Match. He services high value clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)

Our team has years of experience in the podcast industry and a deep knowledge of the current trends and best practices that are driving engagement in the Attention Economy. We work closely with our clients to understand their goals and develop a personalized podcast guesting strategy that maximizes their impact and exposure.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our agency has a deep understanding of the nuances of effective communication and engagement.
  • ✅ We specialize in identifying and securing high-quality podcast guesting opportunities.
  • ✅ Our team has years of experience in the podcast industry and a deep knowledge of the current trends and best practices.

Why is Social Proof Critical to Thought Leadership Today?

get booked on podcasts

According to a survey conducted by the Edelman Trust Barometer, 63% of people trust information about a company or brand from external sources (such as bloggers, influencers, or experts) more than from the company itself. This highlights the importance of social proof in building trust and credibility in today’s digital age.

Tip: Attention is the New Currency of Leadership

Thought Leadership has changed in the last 10 years. A book, a job title or a sucessful blog no longer make you a thought leader in people’s (or Google’s) eyes. What matters is Attention. If you have your audience’s attention, you are a thought leader. Podcasts offer a powerful way to earn their attention at scale, by creating SEO friendly content that helps you get discovered and by creating regular social proof content shared on their social streams.

We are Podcast Guesting Pro: Talk to Us…

Are you struggling to establish your thought leadership? Book a consultation to learn how podcast guesting can help.
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Social proof refers to the psychological phenomenon where people rely on the opinions and actions of others to guide their decision-making. When applied to thought leadership, social proof plays a crucial role in establishing one’s expertise and authoritative voice within their industry.

One key way to leverage social proof in thought leadership is through guest appearances on podcasts. As a podcast guest, thought leaders have the opportunity to share their insights and knowledge with a wider audience while also benefiting from the endorsement of the podcast host.

Feature: Thought Leader Mark Ross-Smith

Mark Ross-Smith is the CEO of Status Match. He services high value clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)

By appearing on reputable and relevant podcasts, thought leaders can demonstrate their expertise and build trust with potential clients or customers. Additionally, the social proof of being a guest on popular podcasts can increase credibility and visibility within the industry.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency can help you identify relevant and reputable podcasts for your niche and secure guest appearances that can increase your social proof and thought leadership.
  • ✅ We have a team of experienced publicists who can help craft your messaging and prepare you for your podcast appearances, ensuring you make the most of your time on air.
  • ✅ Through our network of podcast hosts and producers, we can help you increase your visibility and credibility within your industry, ultimately leading to increased business opportunities and growth.

How Can You Be More Authentic on a Podcast?

get booked on podcasts

According to a survey conducted by Edison Research, 55% of podcast listeners say that the authenticity of the host is the most important factor that keeps them coming back to a show. This highlights the importance of being true to yourself and your audience. However, being authentic on a podcast can be challenging, especially if you’re trying to impress your audience or struggling to find your voice in a crowded podcast landscape.

How to Upskill: Agile Storytelling

No comedian was born funny. What lies behind an effortless delivery is 100s of hours of practise. This is the art of “agile storytelling” that comedians have been practising for decades. You too can apply this craft to becoming a better public speaker, storyteller and leader. You don’t need to waste days out of the office traveling to events. Today you can speak on podcasts – global stages that give you the opportunity to commit your material to a real live audience, get feedback and improve.

We are Podcast Guesting Pro: Talk to Us…

Why struggle with being authentic on your podcast when our agency can help?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

One of the first steps to being authentic on a podcast is to know yourself and your audience. Here are some tips that can help you start. Firstly, define your purpose and what you stand for. This should be the foundation of your podcast and everything you do should reflect that. Secondly, always be honest and transparent with your audience, even if it means revealing some of your vulnerability or imperfections. Being a real human being is always better than being a robot. Lastly, understand your audience and what they want to hear from you. This means paying attention to their feedback, asking for their opinions, and involving them in the conversation.

Another way to be authentic on a podcast is to be yourself. Don’t try to emulate other successful podcasters or follow a formulaic interview style. Your audience wants to hear your unique perspective and personality. Let your personality and voice shine through in your conversations and share your personal stories and experiences. You’ll be surprised how much more engaging and memorable your podcast can become if you’re willing to take risks and be yourself.

Feature: Steve Jobs on Storytelling

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Steve Jobs understood the power of strategic narratives in influencing audiences at scale, launching new products and creating value beyond the physical content of the product he was selling.

Working with a podcast guesting agency can also help you be more authentic on a podcast. They can provide you with expert guidance on how to be a great guest and help you find the right shows to appear on. You’ll have access to interview prep, feedback, and coaching that can help you improve your delivery, establish rapport with the host, and make a strong connection with your audience. By working with a professional agency, you’ll have a support system that can help you be your best self on every show, ensuring that your authenticity shines through.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our agency can help you find the right podcasts that align with your purpose and audience.
  • ✅ Our agency can provide you with expert coaching and feedback to help you improve your delivery and make a strong connection with your audience.
  • ✅ Our agency can give you the support and guidance you need to be your best self on every podcast appearance.

Why do Podcasts Rank Better than Blog Posts for SEO?

get booked on podcasts

According to a study by digital marketing agency Search Engine Journal, podcasting yields a 14.2% increase in organic traffic, while blogging only produces a 7.7% increase.

SEO: Evergreen Conversations

Unlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.

We are Podcast Guesting Pro: Talk to Us…

Are you struggling to boost your website’s SEO? Learn how our podcast guesting agency can help!
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

One of the main reasons why podcasts rank higher than blog posts is due to the fact that search engines like Google prioritize fresh content. While blog posts need to be manually updated to keep up with SEO, podcasts are automatically updated when new episodes are uploaded, keeping your content fresh and relevant.

Another reason why podcasts are SEO-friendly is because they offer more opportunities for inbound links. These links, or backlinks, can significantly boost your website’s authority in the eyes of search engines. In addition, podcast guests often promote their episodes on their own websites and social media channels, providing additional exposure and potential backlinks.

Feature: SEO Guru Neil Patel

“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)

Podcasts also offer a more engaging and immersive experience for listeners compared to blog posts. With a podcast, listeners can hear the tone and inflection of the speaker’s voice, which can help establish a deeper connection and foster trust. This can ultimately lead to more social shares and higher engagement rates, both of which can positively impact your SEO.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency can secure placements on high-authority podcasts, providing valuable backlinks and exposure for your brand.
  • ✅ Our team of experienced podcast guests can help you craft engaging stories and talking points that resonate with listeners and drive traffic to your website.
  • ✅ We have established relationships with top podcast hosts and producers, making it easier for you to secure podcast placements and maximize your SEO potential.
Podcast Guesting Pro is powered by Pikkal & Co award winning podcast agency © 2023 Pikkal & Co All rights reserved