SEO

According to a study by digital marketing agency Search Engine Journal, podcasting yields a 14.2% increase in organic traffic, while blogging only produces a 7.7% increase.

SEO: Evergreen Conversations

Unlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.

We are Podcast Guesting Pro: Talk to Us…

Are you struggling to boost your website’s SEO? Learn how our podcast guesting agency can help!
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

One of the main reasons why podcasts rank higher than blog posts is due to the fact that search engines like Google prioritize fresh content. While blog posts need to be manually updated to keep up with SEO, podcasts are automatically updated when new episodes are uploaded, keeping your content fresh and relevant.

Another reason why podcasts are SEO-friendly is because they offer more opportunities for inbound links. These links, or backlinks, can significantly boost your website’s authority in the eyes of search engines. In addition, podcast guests often promote their episodes on their own websites and social media channels, providing additional exposure and potential backlinks.

Feature: SEO Guru Neil Patel

“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)

Podcasts also offer a more engaging and immersive experience for listeners compared to blog posts. With a podcast, listeners can hear the tone and inflection of the speaker’s voice, which can help establish a deeper connection and foster trust. This can ultimately lead to more social shares and higher engagement rates, both of which can positively impact your SEO.

Podcasting has become one of the most popular ways for brands and individuals to share their message and expertise. And it’s not just about creating great content – being a podcast guest can also benefit your SEO.

When you appear on a podcast, you have the opportunity to reach a new audience and connect with people who may not have heard of you before. This can lead to increased visibility, traffic, and, ultimately, higher search rankings.

SEO: Evergreen Conversations

Unlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.

According to a study conducted by BrightEdge, organic search drives 53.3% of website traffic on average across all industries. This highlights the significant impact that search engine optimization can have on driving traffic to websites, as organic search results are the unpaid listings that appear in search engine results pages (SERPs).

The good news is that podcast rank highly for SEO because they are deep, authentic, keyword rich content that is difficult to fake with AI tools.

When you’re a guest on a podcast, you’ll typically be given a bio or introduction that includes a link back to your website. This link is known as a backlink, and it’s an important factor in SEO. Backlinks signal to search engines that your website is a trustworthy source of information and can help improve your domain authority and search rankings.

Feature: SEO Guru Neil Patel

“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)

But it’s not just about the backlink. When you appear on a podcast, you’ll also have the opportunity to mention your website and any relevant keywords that are relevant to your business or industry. This can help boost your rankings for those keywords and improve your overall search visibility.

Furthermore, podcast guesting can help establish you as an authority in your field. When you share your expertise and insights on a podcast, you’ll be reaching an engaged audience who is interested in your topic. This can lead to more followers and higher engagement on social media, which in turn can help boost your search rankings.

Podcasts are all the rage nowadays. From informative and educational to entertaining and engaging, podcasts have become a primary source of knowledge for many. But did you know that being a guest on a podcast can also help you build your brand and acquire links? In this article, we will discuss how podcast guesting can positively impact your online presence and how our podcast guesting agency can help you maximize your potential through this platform.

SEO: Evergreen Conversations

Unlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.

We are Podcast Guesting Pro: Talk to Us…

Want to boost your brand and acquire more links through podcast guesting?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Podcasts provide a platform for you to share your experience, knowledge, and insights with a vast audience. As a guest, you have the opportunity to showcase your expertise, build trust with listeners, and, ultimately, attract more links to your website. With each new guest appearance, you can reach a wider audience, generate interest in your brand, and boost your visibility.

Feature: SEO Guru Neil Patel

“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)

Being a guest on a podcast also allows you to network with other professionals in your industry. Such collaborations can help you establish valuable connections, learn from others’ experiences, and create opportunities for future collaborations. By leveraging the power of podcast guesting, you can create a more significant impact in your field and establish yourself as a thought leader.

Our podcast guesting agency can help you capitalize on all the benefits of being a podcast guest. With years of experience in the industry, we have cultivated relationships with top podcasts in different niches and can help you secure guest appearances on these platforms. We strategize each guest appearance to complement your brand and message, ensuring that you get the maximum exposure, attract more links, and boost your online presence.

With the rise of digital marketing, businesses are always keeping an eye out for newer and better ways to generate traffic and leads. In recent years, guest blogging has been a popular strategy, where businesses offer to write articles for other websites in their niche, with the goal of promoting their own business and attracting more traffic to their own website. However, with the increased popularity of podcasts, many businesses are now questioning if guest podcasting is the new guest blogging.

SEO: Evergreen Conversations

Unlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.

We are Podcast Guesting Pro: Talk to Us…

Looking to increase your online visibility? Speak to our experts to learn how guest podcasting can work for your business.
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Podcasts have been growing in popularity over the past few years, with over 100 million Americans listening to podcasts regularly. This growth has seen a rise in the number of businesses creating their podcasts, with popular brands such as Mailchimp, Hubspot, and Shopify all hosting their podcasts. As such, it’s no surprise that businesses are now looking to guest podcasting as a way to reach a new, engaged audience.

Feature: SEO Guru Neil Patel

“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)

Guest podcasters are invited onto a podcast as a guest to share their expertise or experience on a topic. They are often given a short bio and links to their website or social media, allowing listeners to learn more about them and their business. With guest blogging, on the other hand, businesses may not get as much visibility or engagement, as they are required to compete with other guest bloggers to get their article published on an often-crowded blog.

Guest podcasting also offers an opportunity for businesses to showcase their brand and personality, something that can be challenging with guest blogging. With podcasts, businesses can use their voice, tone, and personality to really connect with the listeners and create a more personal connection.

Getting backlinks is crucial for SEO and it can be challenging to get high-quality ones. One way to get valuable backlinks is by guesting on other people’s podcasts. Having a podcast guesting agency on your side can make the process smoother and more effective for you.

SEO: Evergreen Conversations

Unlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.

We are Podcast Guesting Pro: Talk to Us…

Would you like to learn how our podcast guesting agency can help you get valuable backlinks by guesting on other people’s podcasts?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

The first step in getting backlinks through podcast guesting is to identify podcasts that are relevant to your niche. Research popular podcasts in your industry and listen to a few episodes to get a sense of what topics they cover and the type of guests they feature. Once you’ve identified a few potential podcasts, reach out to the hosts or producers with a pitch for why you would make a great guest on their show.

Feature: SEO Guru Neil Patel

“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)

When writing your pitch, be sure to highlight your expertise and offer a few specific topics that you could discuss on the show. You can also suggest potential interview questions or segments that would be of interest to their audience. Remember, the goal is to provide value to their listeners, so make sure you’re proposing something that would be informative and engaging.

If the podcast host or producer is interested in having you on the show, be sure to prepare for the interview ahead of time. Listen to previous episodes to get a sense of the host’s style and the types of questions they ask. Be ready to offer insights and examples from your own experience that would be relevant to the topics you’ve discussed. After the interview has been published, be sure to share it on your website and social media channels to help promote the podcast and your appearance on it.

Neil Patel, the well-known digital marketing expert, believes that guest podcasting is one of the most effective ways of elevating brand awareness and promoting a business. According to Patel, it is imperative to leverage the power of podcasts as a marketing tool, especially as more people now prefer audio content over written content.

SEO: Evergreen Conversations

Unlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.

We are Podcast Guesting Pro: Talk to Us…

Are you ready to take your business to the next level with podcast guesting? Book a consultation with our agency now.
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

In a recent blog post, Neil Patel explained how guest podcasting has become the new king in the world of SEO strategies. Instead of focusing on creating backlinks through guest posting on various websites, he believes that guest podcasting is the new and improved way of achieving the same results. By being a guest on popular podcasts and sharing valuable insights, businesses can increase their reach, establish themselves as experts in their niche, and attract quality leads.

Feature: SEO Guru Neil Patel

“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)

Moreover, podcast guests benefit from the high-quality backlinks that come from podcast show notes and accompanying blog posts. These backlinks come from reputable websites and are known to improve a website’s search engine ranking. As a result, businesses can drive more traffic to their website, improve their online visibility, and ultimately boost their sales.

So, how can businesses tap into the power of podcast guesting? They can start by researching popular podcasts in their niche and reaching out to the hosts for a guest spot. Alternatively, they can hire a podcast guesting agency that can take care of the entire process for them. These agencies have established relationships with hosts and can help businesses secure guest spots on popular podcasts.