How to Turn a Podcast Transcript into an Ebook to Give to Your Leads
According to a recent study, about 32% of Americans listen to podcasts monthly, and this number has been steadily growing over the past few years. As a result, podcasts have become an increasingly popular way for businesses to connect with their target audience. However, some people prefer reading to listening, which is where turning a podcast transcript into an ebook comes in handy.
SEO: Evergreen ConversationsUnlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.
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The first step to turning your podcast transcript into an ebook is to edit the transcript for readability. You want to make sure that it flows naturally and has proper grammar. Once you’ve cleaned up the transcript, you can format it into an ebook. You can use an ebook builder, such as Canva or Designrr, to create a professional-looking ebook that includes images and branding. There are also services that specialize in ebook creation, such as Ebook Launch.
When creating your ebook, keep in mind that it should be visually appealing and easy to read. Use headings, subheadings, and bullet points to break up the text and make it easier to digest. Add images that are relevant to the content and use your company’s branding to keep the ebook consistent with your brand. Also, be sure to include a call-to-action (CTA) at the end of the ebook, encouraging readers to take the next step in their journey with your business.
“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)
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One of the benefits of turning a podcast transcript into an ebook is that it can be used as a lead magnet. A lead magnet is an incentive that businesses offer to potential leads in exchange for their contact information. By offering a valuable ebook, you can attract new leads and add them to your email list. This not only helps you build your audience, but it also gives you an opportunity to nurture those leads with valuable content.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our podcast guesting agency has experience working with businesses to convert their podcast into an ebook, and we can help you create a professional-looking ebook that aligns with your brand and attracts leads.
- ✅ We understand the importance of creating an ebook that is visually appealing and easy to read. Our team can help you format your transcript into an ebook that is structured for maximum readability and flow.
- ✅ By offering a valuable ebook as a lead magnet, you can attract new leads and grow your email list. We can help you create a CTA that encourages readers to take the next step with your business.