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How to Turn a Podcast Transcript into an Ebook to Give to Your Leads

May 25, 2023May 17, 2023 by kb@pikkal.com

According to a recent study, about 32% of Americans listen to podcasts monthly, and this number has been steadily growing over the past few years. As a result, podcasts have become an increasingly popular way for businesses to connect with their target audience. However, some people prefer reading to listening, which is where turning a podcast transcript into an ebook comes in handy.

SEO: Evergreen Conversations

Unlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.

We are Podcast Guesting Pro: Talk to Us…

Are you looking to convert your podcast into an ebook to reach a wider audience?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

The first step to turning your podcast transcript into an ebook is to edit the transcript for readability. You want to make sure that it flows naturally and has proper grammar. Once you’ve cleaned up the transcript, you can format it into an ebook. You can use an ebook builder, such as Canva or Designrr, to create a professional-looking ebook that includes images and branding. There are also services that specialize in ebook creation, such as Ebook Launch.

When creating your ebook, keep in mind that it should be visually appealing and easy to read. Use headings, subheadings, and bullet points to break up the text and make it easier to digest. Add images that are relevant to the content and use your company’s branding to keep the ebook consistent with your brand. Also, be sure to include a call-to-action (CTA) at the end of the ebook, encouraging readers to take the next step in their journey with your business.

Feature: SEO Guru Neil Patel

“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)

Related podcast guesting articles on SEO

One of the benefits of turning a podcast transcript into an ebook is that it can be used as a lead magnet. A lead magnet is an incentive that businesses offer to potential leads in exchange for their contact information. By offering a valuable ebook, you can attract new leads and add them to your email list. This not only helps you build your audience, but it also gives you an opportunity to nurture those leads with valuable content.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

✅ Our podcast guesting agency has experience working with businesses to convert their podcast into an ebook, and we can help you create a professional-looking ebook that aligns with your brand and attracts leads.
✅ We understand the importance of creating an ebook that is visually appealing and easy to read. Our team can help you format your transcript into an ebook that is structured for maximum readability and flow.
✅ By offering a valuable ebook as a lead magnet, you can attract new leads and grow your email list. We can help you create a CTA that encourages readers to take the next step with your business.

3 Ways to Repurpose Your Podcast Guesting Content

May 25, 2023May 17, 2023 by kb@pikkal.com

Podcasting is a powerful tool for businesses to communicate with a wider audience. As a guest on someone else’s podcast, you have the opportunity to share your expertise and insights with their listeners. But what do you do with the content after the podcast has aired? Instead of letting it go to waste, you can repurpose it in several ways to reach an even larger audience.

Podcast Guesting Pro Recommended Tools for Transcripts

Descript – app with visual editor
Otter.AI – transcription app
Cockatoo – transcription app
Rev.com – paid transcript service

We are Podcast Guesting Pro: Talk to Us…

Are you struggling to make the most out of your podcast guesting appearances? Book a consultation with our podcast guesting agency today to learn how we can help you repurpose your content!
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

One way to repurpose your podcast guesting content is to transform the audio recording into a written transcript. This can be done by using transcription software or outsourcing the work to a professional transcriptionist. Once you have a written transcript, you can use it to create blog posts, social media captions, and even an e-book. This allows you to reach people who prefer to consume content in a written format.

Example Content from Podcast

This is an example 2 minute “short” video produced by a host for a recent podcast episode we arrange for a client. The video provides excellent social proof content for a niche audience i.e communication specialists. The video has over 1,000 views on Youtube. (See more success stories)

Related podcast guesting articles on Repurposing Content

Another way to repurpose your podcast guesting content is to create a video version of the interview. This can be achieved by filming yourself or hiring a professional videographer. For example, you could create a video where you summarise the key points from the interview or provide additional insights that weren’t covered in the podcast. This allows you to reach people who prefer visual content.

A third way to repurpose your podcast guesting content is to create a presentation or webinar. This could involve creating slides summarising the key points of the interview or using the interview as a basis for a more in-depth discussion. By repurposing your content in this way, you can position yourself as an expert in your field and attract even more potential customers.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

✅ Our podcast guesting agency has extensive experience in repurposing content and can help you get the most out of your interviews.
✅ We have a team of professional writers, videographers and webinar creators who can help you transform your content into a range of formats.
✅ By working with our agency, you can save time and effort on repurposing your podcast guesting content, allowing you to focus on other areas of your business.