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How Can Startup Founders Use Podcast Guesting to Raise Funds and Get Sales?

get booked on podcasts

According to a recent survey by Startup Genome, 70% of startups fail due to premature scaling. Many startups struggle to raise funds and generate sales, which are crucial to their growth and success.

Startups: Strategic Narratives

Investing in Entrepreneurs is a game of trust. Startups have little more than their energy, their team and the story they bring to the table. Marketers call this story a “strategy narrative”. These are stories used to influence, to connect an unfamiliar future with a known past and to lead categories. Podcast Guesting is not only an effective way to spread these strategic narratives to new audiences but to constantly refine them through a process known as “Agile Storytelling”.

We are Podcast Guesting Pro: Talk to Us…

Are you a startup founder struggling to raise funds and get sales? Here’s how podcast guesting can help.
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Podcasts have become increasingly popular in recent years, providing a platform for individuals and organizations to share their stories, insights, and expertise. As a startup founder, appearing on relevant podcasts can help you reach a wider audience and establish your credibility and authority in your industry.

By sharing your knowledge and experience as a guest on a podcast, you can attract potential investors and customers who are interested in your product or service. Your appearance on a podcast can also drive traffic to your website or social media pages and increase your brand awareness.

Feature: Entrepreneur Prantik Mazumdar

Award winning startup founder Prantiz Mazumdar grew his marketing business to $10m in annual revenues before being acquired by Japanese ad conglomerate Dentsu. In this video, Prantik talks about his experience of Podcast Guesting and how it’s been a powerful tool to help him shape his storytelling and strategic narratives. (See more success stories)

In addition, podcast guesting can provide you with valuable networking opportunities. As a guest on a podcast, you have the opportunity to connect with the host and other guests, who may be able to offer you valuable advice, recommendations, or even partnerships.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency can help you identify relevant podcasts to appear on and provide you with the tools and resources to prepare for your appearance.
  • ✅ We can also help you craft your message and optimize your appearance to achieve your desired outcomes such as raising funds and generating sales.
  • ✅ Our team has years of experience in the podcast industry and can help you navigate the process with ease, ensuring that you get the most out of your podcast guesting experience.

How Can Sales Leaders Use Podcast Guesting to Influence Conversations?

get booked on podcasts

A recent survey conducted by Hubspot reveals that over 60% of people in the US are now listening to podcasts and the number is on a steady rise. This increase in popularity indicates that podcasts have become a major source of information for many people. For sales leaders, this presents a unique opportunity to influence conversations about their brand and industry.

Business Development: Acquire or Influence?

If you’re selling a conceptual service (e.g consultancy), a “high ticket” service (e.g. coaching) or anyting that requires a sales cycle measurable in days (not minutes), then you are in the business of Influence not Acquisition. That means you will have many conversations in your network that need “getting over the line”. This is where Podcasts are a powerful tool of Influence. The Social Proof of seeing you regularly on their feeds brings you and these conversations to top of mind.

We are Podcast Guesting Pro: Talk to Us…

How can our podcast guesting agency help you take advantage of this opportunity?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Booking guest spots on popular podcasts in your industry can be an effective way to reach a wider audience and establish yourself as a thought leader. By providing valuable insights and expertise, you can enhance your credibility and gain the trust of potential customers. Moreover, when you participate in a podcast, you have the opportunity to build a relationship between you and the host which can lead to additional opportunities for collaboration in the future.

Another way to leverage podcast guesting is to invite other thought leaders to join your own podcast as guests. This allows you to tap into their expertise and allows you to provide your audience with a wider range of insights and perspectives. Having guests on your podcast also helps to build relationships within your industry, which can in turn help you to expand your network.

Feature: Sales Leader Paul Ruppert

With 20 years experience and over $400 million in tech sales, Paul Ruppert knows the importance of networking at the highest level and constantly refining his craft. In this video Paul shares his podcast guesting journey and the importance of speaking on global stages to stay relevant. (See more success stories)

The key to successfully using podcast guesting to influence conversations is to identify the right shows and hosts to work with. This requires research and careful consideration of the podcast’s audience and reach. At our podcast guesting agency, we have a team of experts who specialize in identifying the best shows and hosts for your brand, and securing guest spots with them. We also provide our clients with media coaching and other resources to help them make the most of their podcast appearances.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our team of experts specialize in identifying the best shows and hosts for your brand.
  • ✅ We offer media coaching to ensure you make the most of your podcast appearances.
  • ✅ We provide additional resources to help you succeed with your podcast guesting strategy.

Why is Thought Leadership Crucial in B2B Sales and Marketing?

get booked on podcasts

According to a report by Demand Gen, 96% of B2B buyers want content with more input from industry thought leaders. This makes thought leadership crucial in the B2B sales and marketing processes.

B2B: Podcasts Influence the Whole Funnel

Research shows that B2B sales cycles are getting longer, more complex and more competitive. That means if you’re selling a service like coaching or consultancy, you need multiple touchpoints beyond the initial meeting. Podcasts help you keep that conversation going by not only providing content you can send to existing conversations but also powerful social proof from your guest appearances showing on your prospect’s Linkedin, Instagram or Twitter feed.

We are Podcast Guesting Pro: Talk to Us…

Want to position yourself as a thought leader in your industry?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Thought leadership allows businesses to distinguish themselves from competitors by providing valuable insights, experiences and knowledge to their audience. By establishing a thought leadership position, businesses can attract potential customers who are looking for industry experts to help them solve their problems or improve their businesses.

In addition, thought leadership can help businesses to build trust and credibility with their audience. When a business establishes itself as a thought leader in a specific industry, it sends a message to its audience that it is knowledgeable and experienced, and this can help to build trust and establish a long-term relationship with customers. This is particularly important in the B2B space, where building relationships and trust is crucial to closing deals and maintaining customer loyalty.

Feature: B2B Thought Leader Mark Ross-Smith

Mark Ross-Smith is the CEO of Status Match. He services high value B2B clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)

Thought leadership can also have a positive impact on a business’s SEO and online presence. When businesses produce high-quality, insightful content, they are more likely to attract links and backlinks from other websites, which can help to boost their search engine rankings and make them more visible to potential customers.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency can help you position yourself as a thought leader by connecting you with relevant industry podcasts and providing you with guidance on how to share your expertise effectively.
  • ✅ We have a network of top industry podcasts that you can leverage to share your insights and experiences with a wider audience.
  • ✅ Our team of experts can help you develop a thought leadership strategy that aligns with your business goals and objectives, and helps you to establish a strong and credible online presence.

How Richie Norton Gets 80% of his Leads by Podcast Guesting

get booked on podcasts

Richie Norton is an entrepreneur who has mastered the art of getting leads through podcast guesting. He is the author of the best-selling book “The Power of Starting Something Stupid” and has been featured in various media outlets such as Forbes, Inc, and Mashable, among others. He has also hosted his own podcast called “The Richie Norton Show,” where he interviews successful entrepreneurs and business owners. But how does he get 80% of his leads from podcast guesting?

Business Development: Acquire or Influence?

If you’re selling a conceptual service (e.g consultancy), a “high ticket” service (e.g. coaching) or anyting that requires a sales cycle measurable in days (not minutes), then you are in the business of Influence not Acquisition. That means you will have many conversations in your network that need “getting over the line”. This is where Podcasts are a powerful tool of Influence. The Social Proof of seeing you regularly on their feeds brings you and these conversations to top of mind.

We are Podcast Guesting Pro: Talk to Us…

Are you struggling to generate leads for your business? Learn how our podcast guesting agency can help you like it helped Richie Norton.
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

According to Norton, podcast guesting is an effective way to reach a specific audience and establish authority in your niche. By being a guest in a podcast, you have the opportunity to showcase your expertise and share insights that can benefit the listeners. This helps build trust and credibility with the audience, making them more likely to engage with you or your business.

Feature: Sales Leader Paul Ruppert

With 20 years experience and over $400 million in tech sales, Paul Ruppert knows the importance of networking at the highest level and constantly refining his craft. In this video Paul shares his podcast guesting journey and the importance of speaking on global stages to stay relevant. (See more success stories)

But getting on a podcast is not enough. Norton emphasizes the importance of knowing your target audience and choosing podcasts that cater to them. This ensures that your message resonates with the right people, leading to higher conversion rates. He also advises guests to prepare well and be authentic, as listeners can easily discern if someone is just trying to sell something.

Norton’s success in podcast guesting can be attributed to his ability to provide value to the audience. Rather than just promoting his own products, he focuses on delivering actionable tips and insights that listeners can apply to their own businesses. This approach has earned him a reputation as a trusted authority in the entrepreneurship world, leading to more speaking engagements and consulting opportunities.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency can help you identify the right podcasts for your business niche, saving you time and effort in researching potential shows.
  • ✅ We can provide you with the necessary tools and resources to prepare for your podcast guesting, ensuring that you are able to deliver a valuable message to the audience.
  • ✅ Our team of experts can guide you on how to establish credibility and authority through podcast guesting, helping you attract more leads and opportunities.
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