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How Can Startup Founders Use Podcast Guesting to Raise Funds and Get Sales?

get booked on podcasts

According to a recent survey by Startup Genome, 70% of startups fail due to premature scaling. Many startups struggle to raise funds and generate sales, which are crucial to their growth and success.

Startups: Strategic Narratives

Investing in Entrepreneurs is a game of trust. Startups have little more than their energy, their team and the story they bring to the table. Marketers call this story a “strategy narrative”. These are stories used to influence, to connect an unfamiliar future with a known past and to lead categories. Podcast Guesting is not only an effective way to spread these strategic narratives to new audiences but to constantly refine them through a process known as “Agile Storytelling”.

We are Podcast Guesting Pro: Talk to Us…

Are you a startup founder struggling to raise funds and get sales? Here’s how podcast guesting can help.
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Podcasts have become increasingly popular in recent years, providing a platform for individuals and organizations to share their stories, insights, and expertise. As a startup founder, appearing on relevant podcasts can help you reach a wider audience and establish your credibility and authority in your industry.

By sharing your knowledge and experience as a guest on a podcast, you can attract potential investors and customers who are interested in your product or service. Your appearance on a podcast can also drive traffic to your website or social media pages and increase your brand awareness.

Feature: Entrepreneur Prantik Mazumdar

Award winning startup founder Prantiz Mazumdar grew his marketing business to $10m in annual revenues before being acquired by Japanese ad conglomerate Dentsu. In this video, Prantik talks about his experience of Podcast Guesting and how it’s been a powerful tool to help him shape his storytelling and strategic narratives. (See more success stories)

In addition, podcast guesting can provide you with valuable networking opportunities. As a guest on a podcast, you have the opportunity to connect with the host and other guests, who may be able to offer you valuable advice, recommendations, or even partnerships.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency can help you identify relevant podcasts to appear on and provide you with the tools and resources to prepare for your appearance.
  • ✅ We can also help you craft your message and optimize your appearance to achieve your desired outcomes such as raising funds and generating sales.
  • ✅ Our team has years of experience in the podcast industry and can help you navigate the process with ease, ensuring that you get the most out of your podcast guesting experience.

How Can Sales Leaders Use Podcast Guesting to Influence Conversations?

get booked on podcasts

A recent survey conducted by Hubspot reveals that over 60% of people in the US are now listening to podcasts and the number is on a steady rise. This increase in popularity indicates that podcasts have become a major source of information for many people. For sales leaders, this presents a unique opportunity to influence conversations about their brand and industry.

Business Development: Acquire or Influence?

If you’re selling a conceptual service (e.g consultancy), a “high ticket” service (e.g. coaching) or anyting that requires a sales cycle measurable in days (not minutes), then you are in the business of Influence not Acquisition. That means you will have many conversations in your network that need “getting over the line”. This is where Podcasts are a powerful tool of Influence. The Social Proof of seeing you regularly on their feeds brings you and these conversations to top of mind.

We are Podcast Guesting Pro: Talk to Us…

How can our podcast guesting agency help you take advantage of this opportunity?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Booking guest spots on popular podcasts in your industry can be an effective way to reach a wider audience and establish yourself as a thought leader. By providing valuable insights and expertise, you can enhance your credibility and gain the trust of potential customers. Moreover, when you participate in a podcast, you have the opportunity to build a relationship between you and the host which can lead to additional opportunities for collaboration in the future.

Another way to leverage podcast guesting is to invite other thought leaders to join your own podcast as guests. This allows you to tap into their expertise and allows you to provide your audience with a wider range of insights and perspectives. Having guests on your podcast also helps to build relationships within your industry, which can in turn help you to expand your network.

Feature: Sales Leader Paul Ruppert

With 20 years experience and over $400 million in tech sales, Paul Ruppert knows the importance of networking at the highest level and constantly refining his craft. In this video Paul shares his podcast guesting journey and the importance of speaking on global stages to stay relevant. (See more success stories)

The key to successfully using podcast guesting to influence conversations is to identify the right shows and hosts to work with. This requires research and careful consideration of the podcast’s audience and reach. At our podcast guesting agency, we have a team of experts who specialize in identifying the best shows and hosts for your brand, and securing guest spots with them. We also provide our clients with media coaching and other resources to help them make the most of their podcast appearances.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our team of experts specialize in identifying the best shows and hosts for your brand.
  • ✅ We offer media coaching to ensure you make the most of your podcast appearances.
  • ✅ We provide additional resources to help you succeed with your podcast guesting strategy.

How Can Podcast Guesting Influence B2B Conversations in the Funnel?

get booked on podcasts

According to a survey by Demand Gen Report, 95% of buyers prefer shorter content formats like podcasts. However, B2B marketers often struggle to keep prospects engaged during the middle stages of the funnel, where leads are qualified and decision-makers are identified.

B2B: Podcasts Influence the Whole Funnel

Research shows that B2B sales cycles are getting longer, more complex and more competitive. That means if you’re selling a service like coaching or consultancy, you need multiple touchpoints beyond the initial meeting. Podcasts help you keep that conversation going by not only providing content you can send to existing conversations but also powerful social proof from your guest appearances showing on your prospect’s Linkedin, Instagram or Twitter feed.

We are Podcast Guesting Pro: Talk to Us…

How can podcast guesting solve this engagement gap and improve B2B conversations?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Podcast guesting involves appearing as a guest on a podcast related to your industry. By doing so, businesses can increase brand awareness, expand their audience, and position themselves as thought leaders. Additionally, podcast listeners are typically highly engaged and interested in the subject matter, which means that podcast guesting can provide a higher-quality audience than some other marketing channels.

But podcast guesting can also be a powerful tool for influencing B2B conversations. By discussing industry trends, challenges, and solutions on a podcast, your business can demonstrate expertise and thought leadership. This can help to build trust with prospects, and position your business as a valuable resource that can help prospects solve their problems. Additionally, by appearing as a guest on multiple podcasts, your business can reinforce this messaging and increase the frequency with which prospects hear about your brand.

Feature: B2B Thought Leader Mark Ross-Smith

Mark Ross-Smith is the CEO of Status Match. He services high value B2B clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)

Furthermore, podcast guesting can provide opportunities for in-depth conversations that may not be possible in other marketing channels, such as social media or advertising. Podcast hosts often ask guests to share their experiences and insights, which can lead to conversations that delve deeper into the problems that your business can help solve. This can provide prospects with a more nuanced understanding of your business and its value proposition.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency has extensive experience identifying the right podcasts for our clients’ industries and guiding them through the guesting process.
  • ✅ We offer comprehensive training and preparation to ensure that our clients are fully prepared to discuss industry topics and demonstrate thought leadership.
  • ✅ Our team monitors each podcast appearance and provides detailed analytics so that our clients can measure the impact of their guesting efforts on their B2B conversations and sales funnel.

Why is Thought Leadership Crucial in B2B Sales and Marketing?

get booked on podcasts

According to a report by Demand Gen, 96% of B2B buyers want content with more input from industry thought leaders. This makes thought leadership crucial in the B2B sales and marketing processes.

B2B: Podcasts Influence the Whole Funnel

Research shows that B2B sales cycles are getting longer, more complex and more competitive. That means if you’re selling a service like coaching or consultancy, you need multiple touchpoints beyond the initial meeting. Podcasts help you keep that conversation going by not only providing content you can send to existing conversations but also powerful social proof from your guest appearances showing on your prospect’s Linkedin, Instagram or Twitter feed.

We are Podcast Guesting Pro: Talk to Us…

Want to position yourself as a thought leader in your industry?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Thought leadership allows businesses to distinguish themselves from competitors by providing valuable insights, experiences and knowledge to their audience. By establishing a thought leadership position, businesses can attract potential customers who are looking for industry experts to help them solve their problems or improve their businesses.

In addition, thought leadership can help businesses to build trust and credibility with their audience. When a business establishes itself as a thought leader in a specific industry, it sends a message to its audience that it is knowledgeable and experienced, and this can help to build trust and establish a long-term relationship with customers. This is particularly important in the B2B space, where building relationships and trust is crucial to closing deals and maintaining customer loyalty.

Feature: B2B Thought Leader Mark Ross-Smith

Mark Ross-Smith is the CEO of Status Match. He services high value B2B clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)

Thought leadership can also have a positive impact on a business’s SEO and online presence. When businesses produce high-quality, insightful content, they are more likely to attract links and backlinks from other websites, which can help to boost their search engine rankings and make them more visible to potential customers.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency can help you position yourself as a thought leader by connecting you with relevant industry podcasts and providing you with guidance on how to share your expertise effectively.
  • ✅ We have a network of top industry podcasts that you can leverage to share your insights and experiences with a wider audience.
  • ✅ Our team of experts can help you develop a thought leadership strategy that aligns with your business goals and objectives, and helps you to establish a strong and credible online presence.

Why is Storytelling Crucial to Thought Leadership?

get booked on podcasts

As humans, we are naturally drawn to stories. It is how we learn about the world around us, understand others on a deeper level, and make sense of our own experiences. Therefore, it’s no surprise that storytelling is crucial to thought leadership.

According to a survey conducted by Edelman, a global communications firm, 65% of business executives believe that thought leadership content should include storytelling elements.

When done effectively, it can help individuals and companies establish themselves as industry experts and trusted sources of information. But what exactly makes storytelling so important in the realm of thought leadership?

How to Upskill: Agile Storytelling

No comedian was born funny. What lies behind an effortless delivery is 100s of hours of practise. This is the art of “agile storytelling” that comedians have been practising for decades. You too can apply this craft to becoming a better public speaker, storyteller and leader. You don’t need to waste days out of the office traveling to events. Today you can speak on podcasts – global stages that give you the opportunity to commit your material to a real live audience, get feedback and improve.

We are Podcast Guesting Pro: Talk to Us…

How can our podcast guesting agency help you leverage storytelling for your thought leadership strategy?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Firstly, storytelling allows for the communication of complex ideas and concepts in a way that is easy to understand and relatable. By framing information within a narrative structure, listeners can better grasp and remember key points. Additionally, stories have the ability to evoke emotion and create connections, which is key to building a loyal following and establishing a personal brand as a thought leader.

Feature: Steve Jobs on Storytelling

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Steve Jobs understood the power of strategic narratives in influencing audiences at scale, launching new products and creating value beyond the physical content of the product he was selling.

In addition, storytelling encourages authentic and personal connections with audiences. In today’s world where consumers are bombarded with an overwhelming amount of information, it’s easy to get lost in the crowd. However, sharing personal stories and experiences can give an individual or company a unique voice, showcase their values, and make them stand out from competitors.

Furthermore, storytelling can also appeal to multiple senses, making it more engaging and memorable than simply providing facts and figures. This is especially important when trying to educate and persuade listeners, as it can make the information more relevant and applicable to their daily lives.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency can help you leverage storytelling through our extensive network of podcast hosts and producers. By appearing on relevant shows as a guest, you can share your personal experiences and insights with engaged audiences, while also establishing yourself as a credible industry expert.
  • ✅ We can also work with you to develop a compelling narrative and provide media coaching to ensure that your storytelling is effective and resonates with listeners.
  • ✅ Finally, we can help you measure the impact of your storytelling efforts by providing comprehensive analytics and feedback from podcast hosts and listeners.

How to Use Podcast Guesting to Build Your Personal Brand as a Thought Leader

get booked on podcasts

Podcasting is a booming industry, and many companies and individuals are taking advantage of the platform to reach a larger audience. One of the most effective ways to grow your personal brand as a thought leader is by appearing as a guest on various podcasts. Being a guest on a podcast can expand your exposure, increase your credibility, and help you connect with a wider audience. In this article, we will explore some strategies for using podcast guesting to build your personal brand as a thought leader.

Tip: Attention is the New Currency of Leadership

Thought Leadership has changed in the last 10 years. A book, a job title or a sucessful blog no longer make you a thought leader in people’s (or Google’s) eyes. What matters is Attention. If you have your audience’s attention, you are a thought leader. Podcasts offer a powerful way to earn their attention at scale, by creating SEO friendly content that helps you get discovered and by creating regular social proof content shared on their social streams.

We are Podcast Guesting Pro: Talk to Us…

Want to learn more about how podcast guesting can help your personal brand? Book a consultation with us today!
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

One of the most significant advantages of podcast guesting is the opportunity to reach a new and diverse audience. Appearing on podcast episodes relevant to your niche enables you to broaden your reach beyond your current audience and network. Your unique insights and experiences can help you establish yourself as a thought leader in your industry and increase your credibility as an expert.

Feature: Thought Leader Mark Ross-Smith

Mark Ross-Smith is the CEO of Status Match. He services high value clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)

To effectively use podcast guesting to build your personal brand as a thought leader, you should identify podcasts that align with your niche and target audience. Researching potential podcast opportunities and reaching out to hosts or pitching yourself as a guest can be time-consuming and difficult. This is where our podcast guesting agency can help.

At our agency, we have connections with podcast hosts and producers across various industries. We can help you find podcast opportunities that align with your brand and ensure that your appearances are well-received and impactful. Our team will handle all aspects of the podcast guesting process, from research and outreach to preparation and promotion.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our agency has established connections with podcast hosts across various industries
  • ✅ We handle all aspects of the podcast guesting process, from research to promotion
  • ✅ By working with us, you can streamline and maximize the benefits of podcast guesting.

How Richie Norton Gets 80% of his Leads by Podcast Guesting

get booked on podcasts

Richie Norton is an entrepreneur who has mastered the art of getting leads through podcast guesting. He is the author of the best-selling book “The Power of Starting Something Stupid” and has been featured in various media outlets such as Forbes, Inc, and Mashable, among others. He has also hosted his own podcast called “The Richie Norton Show,” where he interviews successful entrepreneurs and business owners. But how does he get 80% of his leads from podcast guesting?

Business Development: Acquire or Influence?

If you’re selling a conceptual service (e.g consultancy), a “high ticket” service (e.g. coaching) or anyting that requires a sales cycle measurable in days (not minutes), then you are in the business of Influence not Acquisition. That means you will have many conversations in your network that need “getting over the line”. This is where Podcasts are a powerful tool of Influence. The Social Proof of seeing you regularly on their feeds brings you and these conversations to top of mind.

We are Podcast Guesting Pro: Talk to Us…

Are you struggling to generate leads for your business? Learn how our podcast guesting agency can help you like it helped Richie Norton.
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

According to Norton, podcast guesting is an effective way to reach a specific audience and establish authority in your niche. By being a guest in a podcast, you have the opportunity to showcase your expertise and share insights that can benefit the listeners. This helps build trust and credibility with the audience, making them more likely to engage with you or your business.

Feature: Sales Leader Paul Ruppert

With 20 years experience and over $400 million in tech sales, Paul Ruppert knows the importance of networking at the highest level and constantly refining his craft. In this video Paul shares his podcast guesting journey and the importance of speaking on global stages to stay relevant. (See more success stories)

But getting on a podcast is not enough. Norton emphasizes the importance of knowing your target audience and choosing podcasts that cater to them. This ensures that your message resonates with the right people, leading to higher conversion rates. He also advises guests to prepare well and be authentic, as listeners can easily discern if someone is just trying to sell something.

Norton’s success in podcast guesting can be attributed to his ability to provide value to the audience. Rather than just promoting his own products, he focuses on delivering actionable tips and insights that listeners can apply to their own businesses. This approach has earned him a reputation as a trusted authority in the entrepreneurship world, leading to more speaking engagements and consulting opportunities.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency can help you identify the right podcasts for your business niche, saving you time and effort in researching potential shows.
  • ✅ We can provide you with the necessary tools and resources to prepare for your podcast guesting, ensuring that you are able to deliver a valuable message to the audience.
  • ✅ Our team of experts can guide you on how to establish credibility and authority through podcast guesting, helping you attract more leads and opportunities.
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