Podcasting has become one of the most popular ways for brands and individuals to share their message and expertise. And it’s not just about creating great content – being a podcast guest can also benefit your SEO.
When you appear on a podcast, you have the opportunity to reach a new audience and connect with people who may not have heard of you before. This can lead to increased visibility, traffic, and, ultimately, higher search rankings.
SEO: Evergreen ConversationsUnlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.
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According to a study conducted by BrightEdge, organic search drives 53.3% of website traffic on average across all industries. This highlights the significant impact that search engine optimization can have on driving traffic to websites, as organic search results are the unpaid listings that appear in search engine results pages (SERPs).
The good news is that podcast rank highly for SEO because they are deep, authentic, keyword rich content that is difficult to fake with AI tools.
When you’re a guest on a podcast, you’ll typically be given a bio or introduction that includes a link back to your website. This link is known as a backlink, and it’s an important factor in SEO. Backlinks signal to search engines that your website is a trustworthy source of information and can help improve your domain authority and search rankings.
“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)
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- Build Your Personal Brand and Acquire Links Through Podcast Guesting
- Is Guest Podcasting the New Guest Blogging?
- How to Get Valuable Backlinks by Guesting on Other People’s Podcasts
- SEO Guru Neil Patel says Guest Podcasting is King
But it’s not just about the backlink. When you appear on a podcast, you’ll also have the opportunity to mention your website and any relevant keywords that are relevant to your business or industry. This can help boost your rankings for those keywords and improve your overall search visibility.
Furthermore, podcast guesting can help establish you as an authority in your field. When you share your expertise and insights on a podcast, you’ll be reaching an engaged audience who is interested in your topic. This can lead to more followers and higher engagement on social media, which in turn can help boost your search rankings.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our podcast guesting agency has years of experience in connecting guests with top podcasts in their industry, ensuring maximum visibility and impact.
- ✅ We offer comprehensive training and support to help our clients prepare for their podcast appearances, ensuring they can effectively communicate their message and expertise.
- ✅ Our team works closely with hosts and producers to ensure our clients are positioned in the best possible way to maximize their SEO benefits.