A recent survey conducted by Hubspot reveals that over 60% of people in the US are now listening to podcasts and the number is on a steady rise. This increase in popularity indicates that podcasts have become a major source of information for many people. For sales leaders, this presents a unique opportunity to influence conversations about their brand and industry.
Business Development: Acquire or Influence?
If you’re selling a conceptual service (e.g consultancy), a “high ticket” service (e.g. coaching) or anyting that requires a sales cycle measurable in days (not minutes), then you are in the business of Influence not Acquisition. That means you will have many conversations in your network that need “getting over the line”. This is where Podcasts are a powerful tool of Influence. The Social Proof of seeing you regularly on their feeds brings you and these conversations to top of mind.
We are Podcast Guesting Pro: Talk to Us…
How can our podcast guesting agency help you take advantage of this opportunity?Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.
Booking guest spots on popular podcasts in your industry can be an effective way to reach a wider audience and establish yourself as a thought leader. By providing valuable insights and expertise, you can enhance your credibility and gain the trust of potential customers. Moreover, when you participate in a podcast, you have the opportunity to build a relationship between you and the host which can lead to additional opportunities for collaboration in the future.
Another way to leverage podcast guesting is to invite other thought leaders to join your own podcast as guests. This allows you to tap into their expertise and allows you to provide your audience with a wider range of insights and perspectives. Having guests on your podcast also helps to build relationships within your industry, which can in turn help you to expand your network.
With 20 years experience and over $400 million in tech sales, Paul Ruppert knows the importance of networking at the highest level and constantly refining his craft. In this video Paul shares his podcast guesting journey and the importance of speaking on global stages to stay relevant. (See more success stories)
The key to successfully using podcast guesting to influence conversations is to identify the right shows and hosts to work with. This requires research and careful consideration of the podcast’s audience and reach. At our podcast guesting agency, we have a team of experts who specialize in identifying the best shows and hosts for your brand, and securing guest spots with them. We also provide our clients with media coaching and other resources to help them make the most of their podcast appearances.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our team of experts specialize in identifying the best shows and hosts for your brand.
- ✅ We offer media coaching to ensure you make the most of your podcast appearances.
- ✅ We provide additional resources to help you succeed with your podcast guesting strategy.