According to a survey conducted by Edison Research, 55% of podcast listeners say that the authenticity of the host is the most important factor that keeps them coming back to a show. This highlights the importance of being true to yourself and your audience. However, being authentic on a podcast can be challenging, especially if you’re trying to impress your audience or struggling to find your voice in a crowded podcast landscape.
How to Upskill: Agile StorytellingNo comedian was born funny. What lies behind an effortless delivery is 100s of hours of practise. This is the art of “agile storytelling” that comedians have been practising for decades. You too can apply this craft to becoming a better public speaker, storyteller and leader. You don’t need to waste days out of the office traveling to events. Today you can speak on podcasts – global stages that give you the opportunity to commit your material to a real live audience, get feedback and improve.
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One of the first steps to being authentic on a podcast is to know yourself and your audience. Here are some tips that can help you start. Firstly, define your purpose and what you stand for. This should be the foundation of your podcast and everything you do should reflect that. Secondly, always be honest and transparent with your audience, even if it means revealing some of your vulnerability or imperfections. Being a real human being is always better than being a robot. Lastly, understand your audience and what they want to hear from you. This means paying attention to their feedback, asking for their opinions, and involving them in the conversation.
Another way to be authentic on a podcast is to be yourself. Don’t try to emulate other successful podcasters or follow a formulaic interview style. Your audience wants to hear your unique perspective and personality. Let your personality and voice shine through in your conversations and share your personal stories and experiences. You’ll be surprised how much more engaging and memorable your podcast can become if you’re willing to take risks and be yourself.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Steve Jobs understood the power of strategic narratives in influencing audiences at scale, launching new products and creating value beyond the physical content of the product he was selling.
Working with a podcast guesting agency can also help you be more authentic on a podcast. They can provide you with expert guidance on how to be a great guest and help you find the right shows to appear on. You’ll have access to interview prep, feedback, and coaching that can help you improve your delivery, establish rapport with the host, and make a strong connection with your audience. By working with a professional agency, you’ll have a support system that can help you be your best self on every show, ensuring that your authenticity shines through.
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- ✅ Our agency can help you find the right podcasts that align with your purpose and audience.
- ✅ Our agency can provide you with expert coaching and feedback to help you improve your delivery and make a strong connection with your audience.
- ✅ Our agency can give you the support and guidance you need to be your best self on every podcast appearance.