Richie Norton is an entrepreneur who has mastered the art of getting leads through podcast guesting. He is the author of the best-selling book “The Power of Starting Something Stupid” and has been featured in various media outlets such as Forbes, Inc, and Mashable, among others. He has also hosted his own podcast called “The Richie Norton Show,” where he interviews successful entrepreneurs and business owners. But how does he get 80% of his leads from podcast guesting?
Business Development: Acquire or Influence?
If you’re selling a conceptual service (e.g consultancy), a “high ticket” service (e.g. coaching) or anyting that requires a sales cycle measurable in days (not minutes), then you are in the business of Influence not Acquisition. That means you will have many conversations in your network that need “getting over the line”. This is where Podcasts are a powerful tool of Influence. The Social Proof of seeing you regularly on their feeds brings you and these conversations to top of mind.
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According to Norton, podcast guesting is an effective way to reach a specific audience and establish authority in your niche. By being a guest in a podcast, you have the opportunity to showcase your expertise and share insights that can benefit the listeners. This helps build trust and credibility with the audience, making them more likely to engage with you or your business.
With 20 years experience and over $400 million in tech sales, Paul Ruppert knows the importance of networking at the highest level and constantly refining his craft. In this video Paul shares his podcast guesting journey and the importance of speaking on global stages to stay relevant. (See more success stories)
But getting on a podcast is not enough. Norton emphasizes the importance of knowing your target audience and choosing podcasts that cater to them. This ensures that your message resonates with the right people, leading to higher conversion rates. He also advises guests to prepare well and be authentic, as listeners can easily discern if someone is just trying to sell something.
Norton’s success in podcast guesting can be attributed to his ability to provide value to the audience. Rather than just promoting his own products, he focuses on delivering actionable tips and insights that listeners can apply to their own businesses. This approach has earned him a reputation as a trusted authority in the entrepreneurship world, leading to more speaking engagements and consulting opportunities.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our podcast guesting agency can help you identify the right podcasts for your business niche, saving you time and effort in researching potential shows.
- ✅ We can provide you with the necessary tools and resources to prepare for your podcast guesting, ensuring that you are able to deliver a valuable message to the audience.
- ✅ Our team of experts can guide you on how to establish credibility and authority through podcast guesting, helping you attract more leads and opportunities.