According to a recent survey, there are over 800,000 active podcasts with more than 50 million episodes available to listeners. With such a vast array of content to choose from, it’s crucial to make an impact when appearing as a guest on a podcast.
How to Upskill: Agile StorytellingNo comedian was born funny. What lies behind an effortless delivery is 100s of hours of practise. This is the art of “agile storytelling” that comedians have been practising for decades. You too can apply this craft to becoming a better public speaker, storyteller and leader. You don’t need to waste days out of the office traveling to events. Today you can speak on podcasts – global stages that give you the opportunity to commit your material to a real live audience, get feedback and improve.
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First and foremost, it’s essential to do your homework and research the podcast and its audience beforehand. Get to know the host and their style, as well as the topics they cover and their listenership. This information will help you tailor your messaging and approach to fit the show’s tone and audience’s interests.
Another key to engaging podcast guests is to prepare insightful and thought-provoking talking points. Avoid overly scripted responses and instead focus on natural back-and-forth conversation. Be sure to practice active listening, respond thoughtfully to the host and other guests, and speak at a pace that is easy to follow.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Steve Jobs understood the power of strategic narratives in influencing audiences at scale, launching new products and creating value beyond the physical content of the product he was selling.
Body language is an essential element of podcast guesting. Even though the audience can’t see you, it comes across in your tone and inflection. Sit up straight, smile, and use hand gestures to convey your points. This will help you come across as engaged and passionate about the topic at hand.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our agency specializes in matching guests with podcast opportunities that align with their messaging and expertise. We offer personalized coaching sessions to help guests like you prepare for interviews and develop impactful talking points.
- ✅ Our team of experts has a wealth of experience in the podcast industry, from producing to hosting to guesting. We understand the nuances of the medium and can help you create an engaging presence that resonates with your audience.
- ✅ We have a vast network of podcast hosts and producers, making it easier than ever to find the right opportunities to showcase your skills and knowledge. With our help, you can elevate your voice and reach new audiences in the ever-growing podcast landscape.