Becoming a thought leader in your industry is not an easy feat. It requires years of expertise, dedication, and hard work. However, one way to fast-track your journey is by becoming a guest on podcasts. Podcasts offer a unique platform where you can share your expertise and insights with a targeted audience. Speaking on podcasts can help you establish credibility, gain exposure, and build a loyal following.
Tip: Attention is the New Currency of Leadership
Thought Leadership has changed in the last 10 years. A book, a job title or a sucessful blog no longer make you a thought leader in people’s (or Google’s) eyes. What matters is Attention. If you have your audience’s attention, you are a thought leader. Podcasts offer a powerful way to earn their attention at scale, by creating SEO friendly content that helps you get discovered and by creating regular social proof content shared on their social streams.
We are Podcast Guesting Pro: Talk to Us…
Are you ready to take your expertise to the next level and become a thought leader in your industry?Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.
The first step to becoming a guest on podcasts is identifying the right podcasts for your niche. You can start by researching relevant podcasts and listening to a few episodes to gauge the tone and content. Once you have identified potential podcasts, reach out to the hosts and pitch yourself as a guest. Make sure to include a brief introduction, your area of expertise, and potential topics you can discuss.
Mark Ross-Smith is the CEO of Status Match. He services high value clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)
- What is the Attention Economy and how does it impact Thought Leadership?
- Why is Social Proof Critical to Thought Leadership Today?
- Why is Thought Leadership Crucial in B2B Sales and Marketing?
- How to Use Podcast Guesting to Build Your Personal Brand as a Thought Leader
- How to Become a Thought Leader by Speaking on Podcasts as a Guest
- Pat Flynn says Guest Podcasting is The New Guest Posting
It is essential to prepare for your podcast appearance. Do your research on the host and the podcast’s audience to tailor your content accordingly. Develop a clear and concise message that provides value to the audience while highlighting your expertise. Come with a few talking points and examples to showcase your knowledge.
During the podcast, focus on delivering quality content that resonates with the audience. Engage actively with the host and provide valuable insights. Be authentic, show enthusiasm, and inject some personality into the conversation. Remember, you are not only showcasing your expertise but also building a relationship with the audience and the host.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our podcast guesting agency can help you identify the right podcasts for your niche and pitch yourself as a guest effectively.
- ✅ We can help you prepare for your appearance to maximize the impact of your message and showcase your expertise.
- ✅ Our agency has a network of podcast hosts looking for thought leaders to feature on their shows, creating opportunities for you to reach new audiences and build your credibility.