Getting backlinks is crucial for SEO and it can be challenging to get high-quality ones. One way to get valuable backlinks is by guesting on other people’s podcasts. Having a podcast guesting agency on your side can make the process smoother and more effective for you.
SEO: Evergreen ConversationsUnlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.
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The first step in getting backlinks through podcast guesting is to identify podcasts that are relevant to your niche. Research popular podcasts in your industry and listen to a few episodes to get a sense of what topics they cover and the type of guests they feature. Once you’ve identified a few potential podcasts, reach out to the hosts or producers with a pitch for why you would make a great guest on their show.
“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)
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- How to Get Valuable Backlinks by Guesting on Other People’s Podcasts
- SEO Guru Neil Patel says Guest Podcasting is King
When writing your pitch, be sure to highlight your expertise and offer a few specific topics that you could discuss on the show. You can also suggest potential interview questions or segments that would be of interest to their audience. Remember, the goal is to provide value to their listeners, so make sure you’re proposing something that would be informative and engaging.
If the podcast host or producer is interested in having you on the show, be sure to prepare for the interview ahead of time. Listen to previous episodes to get a sense of the host’s style and the types of questions they ask. Be ready to offer insights and examples from your own experience that would be relevant to the topics you’ve discussed. After the interview has been published, be sure to share it on your website and social media channels to help promote the podcast and your appearance on it.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our podcast guesting agency has a vast network of podcast hosts and producers, which means we can connect you with niche-specific shows that align with your area of expertise.
- ✅ We have a team of experienced writers who can help you prepare your pitch and ensure that it’s well-written, persuasive, and tailored to the needs of the podcast host or producer.
- ✅ We offer coaching and training to help you feel confident and prepared for your podcast appearances, so you can make the most of your time on air and provide maximum value to the listeners.