With the rise of digital marketing, businesses are always keeping an eye out for newer and better ways to generate traffic and leads. In recent years, guest blogging has been a popular strategy, where businesses offer to write articles for other websites in their niche, with the goal of promoting their own business and attracting more traffic to their own website. However, with the increased popularity of podcasts, many businesses are now questioning if guest podcasting is the new guest blogging.
SEO: Evergreen Conversations
Unlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.
We are Podcast Guesting Pro: Talk to Us…
Looking to increase your online visibility? Speak to our experts to learn how guest podcasting can work for your business.Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.
Podcasts have been growing in popularity over the past few years, with over 100 million Americans listening to podcasts regularly. This growth has seen a rise in the number of businesses creating their podcasts, with popular brands such as Mailchimp, Hubspot, and Shopify all hosting their podcasts. As such, it’s no surprise that businesses are now looking to guest podcasting as a way to reach a new, engaged audience.
- Why do Podcasts Rank Better than Blog Posts for SEO?
- How to Turn a Podcast Transcript into an Ebook to Give to Your Leads
- How Being a Podcast Guest Improves Your SEO
- Build Your Personal Brand and Acquire Links Through Podcast Guesting
- Is Guest Podcasting the New Guest Blogging?
- How to Get Valuable Backlinks by Guesting on Other People’s Podcasts
- SEO Guru Neil Patel says Guest Podcasting is King
“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)
Guest podcasters are invited onto a podcast as a guest to share their expertise or experience on a topic. They are often given a short bio and links to their website or social media, allowing listeners to learn more about them and their business. With guest blogging, on the other hand, businesses may not get as much visibility or engagement, as they are required to compete with other guest bloggers to get their article published on an often-crowded blog.
Guest podcasting also offers an opportunity for businesses to showcase their brand and personality, something that can be challenging with guest blogging. With podcasts, businesses can use their voice, tone, and personality to really connect with the listeners and create a more personal connection.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our podcast guesting agency has a wealth of experience in identifying the best podcasts for businesses and securing guest spots on their shows.
- ✅ We take the hassle out of guest podcasting by handling all the outreach and communication with potential podcast hosts.
- ✅ Our team of experts can also advise businesses on how to create compelling podcasts that engage listeners and showcase their brand effectively.