We've been in the podcast game since 2018 but only recently has interest in podcast guesting surged. There are several reasons for this. Firstly, thought leaders are seeking out better ways to engage with their audiences in an authentic way. Secondly, it's getting harder to build an audience.
The price of your audience's attention is higher than ever. That's why it makes sense to leverage other people's audiences. You see, there are 5 million podcasts in the world today, many of which have spent time nurturing and growing their communities. It could take years to grow an audience hosting your own podcast or writing a blog, but with podcast guesting, it's plug and play.
Who is Podcast Guesting for?
With 5 million podcasts and 50 million podcast episodes, there is always demand for new and interesting guests. But who speaks on podcasts? As business podcast specialists, here are the profiles we are able to successfully book onto podcasts with a 98% success rate.
✅ Thought Leaders
Speaking on Other People's Podcasts is a powerful way to reach new audiences globally. Get discovered through Google Search and social media sharing. Use podcasts as a stage to refine your storytelling skills.
Authors are discovering podcasts as cost and time effective way of organizing a book tour. Podcast audiences are also educated book readers. Keep the conversation around your book going well beyond the publishing date. Create a community of people that care about your writing through the conversations that matter.
Podcasts are an effective way to create social proof and build trust. Showcase your work and how you think. Reach corporate and individual clients. Share your backstory and how you got into coaching. Humanize your personal brand.
✅ Startup CEOs and Founders
Reach new audiences, create social proof and content to share with your network. Share the "why" behind your company and growth to attract clients, hires and investors. Influence existing sales funnel conversations with your podcast conversations.
What are Thought Leaders Saying About Podcast Guesting?
Thought Leaders today understand the power of podcast guesting and leveraging other people's audiences. Neil Patel and Pat Flynn use podcast guesting to both extend interactions with existing followers and tap into new audiences globally.
“Forget Guest Posting…
Guest Podcasting is King.”
“One guest podcast spot is worth more than 1000 social media posts”
By the Numbers: Our Podcast Guesting Results...
You might not be Neil Patel or Pat Flynn, but that doesn't mean your story isn't worth telling. We've found that audiences engage as much with people like you as they do with "celebrity" thought leaders if it's done in an authentic way. A big part of what we work with our Podcast Guesting Pro clients on is curating their message to make it both newsworthy and relevant to their target audiences. Here is a summary of results so far...
📊 98% Podcast Booking Success Rate
We are business podcast specialists with an established podcast agency that services leading management consultancies and financial services brands globally. That's why we are confident to guarantee podcast bookings for clients targeting business audiences and buyers. If our podcast network and your audience aren't a good fit, we'll tell you before signing up, saving you time and money. If we are a good fit, we'll guarantee you podcast bookings on high quality business shows.
📊 824 Podcasts Booked
We specialize in business podcast bookings. That's why we are able to confidently match your key talking points with the 12,000 podcasts in our network. We book interview podcasts for authors, coaches and thought leaders that discuss a broad range of business topics such as transformational leadership, workplace diversity and alternative investment strategies. We offer a free 35 minute consultation with no obligation to buy to help you discover what kind of podcasts you can speak on.
📊 2.3 Million Podcast Listeners Reached
We book authors, coaches and thought leaders on podcasts with audience sizes ranging between 2,000 and 90,000 listeners. If you'd like to learn more about these podcasts, get our free consultation
📊 23 Countries Covered
Our podcast team is based in Washington, London and Singapore and covers 3 time zones - US, Europe and Asia. Clients love our reach as it helps them access new audiences on global stages. Talk to us to discover how we can help build your personal brand as a global thought leader.
A Selection of the High Quality Business Podcasts We've Booked Clients on Recently...
If you are a coach, author, entrepreneur, thought leader or speaker with a business audience, you'll be pleased to know we have a 98% booking success rate helping people like you get booked on podcasts. Here are some of the shows we've got guests on recently. If you'd like to learn about what shows you could speak on based on your business profile and talking points, book a free consulation with our team.
How We Help Authors, Coaches and Thought Leaders Become a Podcast Guest
How Podcast Guesting creates Authority, Potency and Permanence
Financial Times writes: "A powerful speech by an influential voice gives any message – whatever its content or purpose – authority, potency and permanence." (source)
At Podcast Guesting Pro, we help authors, coaches and corporate create influence by booking them on high quality business podcasts. But helping build your personal brand as a thought leader and creating the authority, potency and permanence doesn't stop there. We also refine your talking points to make them newsworthy and give feedback to all our clients on how they can improve their communication with their target audience in mind. Here's an outline of our service, if you'd like to learn more about how we can build your personal brand talk to us.
ℹ️ We Create Your Podcast Guesting Media Profile
All Podcast Guesting Pro journeys begin with a media profiling session. Our goal here is to understand your objectives and craft newsworthy talking points that will capture the attention of podcast hosts and audiences.
ℹ️ We Research Potential Podcasts You Can Guest On
Now we beging the process of outreach, connecting with our network of 12,000 podcast hosts. We find podcasts that talk to your ideal audience avatar and hosts that will help you communicate your message in your words.
ℹ️ We Manage All The Podcast Booking Logistics
A dedicated podcast booking team take care of all the heavy lifting. They co-ordinate host and guest calendars. They provide you with a full pre-recording briefing. They'll even manage rescheduling for you.
ℹ️ We Build Your Personal Brand
Every Podcast Guesting Pro client gets a Podfolio page that showcases their work to podcast hosts, event organizers and listeners in your network. The Podfolio page contains your media profile, audio and video from your guest appearances, as well as key detail about you including what you talk about and who your ideal audience is.
Are You Ready to Become a Podcast Guest? Here's How it Can Help Your Business
✅ Reach Global Audiences
With 5 million podcasts in the world and 50 million episodes, there are global stages out for you to create conversations that matter for people who care.
✅ Create Engaging Social Content
Every podcast appearance can be converted into multiple forms of social media content like video snippets, quote cards, transcribed articles - the options are endless.
✅ Build Trust and Authority
Your podcast guest appearances will appear on your network's feed and in Google Searches. Being interviewed by hosts creates authentic social proof.
✅ Promote a Book or Service
Create your own book tour. Promote your service to global audiences. Get discovered via SEO. Build your authority and credibility in the minds of your audience.
Behind the Numbers: What Podcast Guesting Pro Clients Are Saying...
Leadership Coach, Best-Selling Author and Public Speaker
❝Podcast guesting has been very useful. Firstly, it helps me develop my talking points and my keynote topics. This has been valuable in preparing for my 2nd book.
Secondly, having guested on 70 podcasts, it’s helped build my profile. Now people notice and are reaching out to me. The credibility is huge.
Today, we have to go beyond social media and what Chat GPT can easily produce. We have to be authentic and dare to be a little bit more vulnerable. Speaking on podcasts helps me connect with my audience in a more human way.❞
Before you speak to us, you probably want a little more background on who we are. We are a team of podcast enthusiasts and communication specialists based in Washington, London and Singapore. We've been in the podcasting game helping corporate leaders since before podcasting became popular. Podcasting has helped us work with some amazing clients across time zones and cultures. We are "all in" on podcasting and are looking forward to talking to you about how this powerful platform can help you reach global audiences too.
We are Podcast Guesting Pro. We began our podcast journey in 2018 launching Pikkal & Co - an award winning corporate podcast agency, servicing clients in management consulting, asset management, private banking and late-stage tech startups. In 2021, with the growth of podcasts globally (source), we launched our dedicated podcast booking service Podcast Guesting Pro, building on our intimate knowledge of podcast success and relationships with business hosts.