We've been in the podcast game since 2018 but only recently has interest in podcast guesting surged. There are several reasons for this. Firstly, thought leaders are seeking out better ways to engage with their audiences in an authentic way. Secondly, it's getting harder to build an audience.
The price of your audience's attention is higher than ever. That's why it makes sense to leverage other people's audiences. You see, there are 5 million podcasts in the world today, many of which have spent time nurturing and growing their communities. It could take years to grow an audience hosting your own podcast or writing a blog, but with podcast guesting, it's plug and play.
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