In the world of podcasting, guest appearances have been the go-to strategy for gaining exposure and building a following. However, according to renowned podcaster Pat Flynn, there’s a new twist to this strategy – guest podcasting. This new approach involves hosting guests on your own podcast rather than just appearing as a guest on another show. In this article, we’ll explore how this trend is changing the podcasting landscape and why you should consider embracing it for your own podcast.
Tip: Attention is the New Currency of Leadership
Thought Leadership has changed in the last 10 years. A book, a job title or a sucessful blog no longer make you a thought leader in people’s (or Google’s) eyes. What matters is Attention. If you have your audience’s attention, you are a thought leader. Podcasts offer a powerful way to earn their attention at scale, by creating SEO friendly content that helps you get discovered and by creating regular social proof content shared on their social streams.
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So why is guest podcasting becoming so popular? According to Pat Flynn, there are several benefits. Firstly, when you invite guests onto your own show, you are in control of the content and the messaging. This allows you to showcase your expertise and build your brand in a way that aligns with your vision and values. Additionally, guest podcasting can help you develop stronger relationships with your guests as you work together to create valuable content. This can lead to new collaborations, partnerships, and even friendships.
Mark Ross-Smith is the CEO of Status Match. He services high value clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)
- What is the Attention Economy and how does it impact Thought Leadership?
- Why is Social Proof Critical to Thought Leadership Today?
- Why is Thought Leadership Crucial in B2B Sales and Marketing?
- How to Use Podcast Guesting to Build Your Personal Brand as a Thought Leader
- How to Become a Thought Leader by Speaking on Podcasts as a Guest
- Pat Flynn says Guest Podcasting is The New Guest Posting
Another advantage of guest podcasting is that it can help you reach new audiences. When you publish an episode with a guest, you can tap into their fanbase and social media following, exposing your podcast to a wider audience. This can lead to more downloads, subscriptions, and loyal listeners who are interested in your message and your guests. With the right approach, guest podcasting can be a powerful way to grow your audience and your influence.
Of course, guest podcasting isn’t without its challenges. As the host, you need to be prepared to manage the logistics of recording, editing, and promoting each episode. You also need to ensure that your guests are a good fit for your brand and that they can deliver valuable insights and expertise to your listeners. However, with the right planning and support, these challenges can be overcome.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our podcast guesting agency can help you find the right guests for your show, manage the logistics of recording and editing, and promote your episodes to a wider audience.
- ✅ We have a network of industry experts and thought leaders who can offer valuable insights and expertise to your listeners, helping you position yourself as a trusted authority in your niche.
- ✅ With our support, you can focus on creating great content and building relationships with your guests, while we handle the behind-the-scenes work of guest booking and promotion.