Neil Patel, the well-known digital marketing expert, believes that guest podcasting is one of the most effective ways of elevating brand awareness and promoting a business. According to Patel, it is imperative to leverage the power of podcasts as a marketing tool, especially as more people now prefer audio content over written content.
SEO: Evergreen Conversations
Unlike a traditional speaking gig or PR, podcasts are evergreen conversations. Every podcast can be discovered on Apple, Spotify or Youtube. Add to this, the SEO value of the search discoverability of these episodes on Google. Podcasts published a decade ago will still show up in search results. By developing long tail, organic content around the keywords that matter to you and your business, you build evergreen thought leadership through discoverability. It might take months, but the impact will last years.
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Are you ready to take your business to the next level with podcast guesting? Book a consultation with our agency now.Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.
In a recent blog post, Neil Patel explained how guest podcasting has become the new king in the world of SEO strategies. Instead of focusing on creating backlinks through guest posting on various websites, he believes that guest podcasting is the new and improved way of achieving the same results. By being a guest on popular podcasts and sharing valuable insights, businesses can increase their reach, establish themselves as experts in their niche, and attract quality leads.
- Why do Podcasts Rank Better than Blog Posts for SEO?
- How to Turn a Podcast Transcript into an Ebook to Give to Your Leads
- How Being a Podcast Guest Improves Your SEO
- Build Your Personal Brand and Acquire Links Through Podcast Guesting
- Is Guest Podcasting the New Guest Blogging?
- How to Get Valuable Backlinks by Guesting on Other People’s Podcasts
- SEO Guru Neil Patel says Guest Podcasting is King
“To truly expand your reach, you want to dip into new content forms – such as podcasting. Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing. Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.” (source)
Moreover, podcast guests benefit from the high-quality backlinks that come from podcast show notes and accompanying blog posts. These backlinks come from reputable websites and are known to improve a website’s search engine ranking. As a result, businesses can drive more traffic to their website, improve their online visibility, and ultimately boost their sales.
So, how can businesses tap into the power of podcast guesting? They can start by researching popular podcasts in their niche and reaching out to the hosts for a guest spot. Alternatively, they can hire a podcast guesting agency that can take care of the entire process for them. These agencies have established relationships with hosts and can help businesses secure guest spots on popular podcasts.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our podcast guesting agency has established relationships with popular podcast hosts and can help you secure guest spots on their shows.
- ✅ We can also help you create high-quality audio content that resonates with your target audience and positions you as a thought leader in your niche.
- ✅ Our team will handle the entire guest podcasting process for you, leaving you free to focus on other aspects of your business.