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The Attention Economy refers to the fact that people’s attention is a scarce commodity. In today’s digital age, we are constantly bombarded with information from multiple sources, and as a result, we have become adept at filtering out anything that is not immediately relevant to us. According to a report by Microsoft, the average human attention span has fallen from 12 seconds in 2000 to just eight seconds in 2018. This means that businesses and content creators must work harder than ever to capture and hold their audience’s attention.

Tip: Attention is the New Currency of Leadership

Thought Leadership has changed in the last 10 years. A book, a job title or a sucessful blog no longer make you a thought leader in people’s (or Google’s) eyes. What matters is Attention. If you have your audience’s attention, you are a thought leader. Podcasts offer a powerful way to earn their attention at scale, by creating SEO friendly content that helps you get discovered and by creating regular social proof content shared on their social streams.

We are Podcast Guesting Pro: Talk to Us…

How can our podcast guesting agency help your Thought Leadership in the Attention Economy?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

In the Attention Economy, attention is the currency that drives engagement, leads, and ultimately business success. For thought leaders, this means that it is not enough to have expertise and insights; they must also be able to consistently capture and maintain their audience’s attention. This requires a deep understanding of the nuances of effective communication and engagement, as well as a willingness to embrace new platforms and technologies.

At our podcast guesting agency, we specialize in helping thought leaders navigate the Attention Economy by identifying and securing high-quality podcast guesting opportunities. Podcasts provide an ideal platform for capturing and holding audience attention, as they are an intimate, long-form medium that allows for in-depth exploration of complex topics. By strategically targeting podcasts that align with our clients’ areas of expertise and interests, we help them reach a wider audience and establish themselves as experts in their fields.

Feature: Thought Leader Mark Ross-Smith

Mark Ross-Smith is the CEO of Status Match. He services high value clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)

Our team has years of experience in the podcast industry and a deep knowledge of the current trends and best practices that are driving engagement in the Attention Economy. We work closely with our clients to understand their goals and develop a personalized podcast guesting strategy that maximizes their impact and exposure.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our agency has a deep understanding of the nuances of effective communication and engagement.
  • ✅ We specialize in identifying and securing high-quality podcast guesting opportunities.
  • ✅ Our team has years of experience in the podcast industry and a deep knowledge of the current trends and best practices.

Get Free 35 Minute Consultation

Complete the form on the right to get answers to these questions in our free consultation:

  • How can we help you guest on high quality business podcasts?
  • Is Podcast Guesting for you?
  • Based on your profile, what kind of Podcasts could you speak on?
  • What is the potential ROI for you on podcast guesting? 
  • What kind of messaging works well for your conversation style on podcasts?
  • We will walk you through universe of podcasts available that match your ideal audience and talking points.
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