According to the 2021 Infinite Dial report by Edison Research, 78% of Americans are now familiar with podcasting, and 57% have listened to a podcast. As the popularity of podcasting continues to increase, experts are exploring its Return on Investment (ROI) in terms of guesting.
Podcast Guesting: Success is Teamwork
Podcast Guesting Pro is a team of outreach managers, PR specialists and podcast experts who you can plug into. With over 5 years experience and 3,000 episodes to their name, the team has an intimiate knowledge of both hosts and guests. We know what works, and what doesn’t. Leverage our expertise to save you valuable time.
We are Podcast Guesting Pro: Talk to Us…
Want to explore the ROI of podcast guesting for your brand?Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.
One of the biggest advantages of podcast guesting is that it allows companies to reach a highly targeted audience through a trusted source. By appearing on podcasts that align with your brand’s niche, you gain exposure to a pre-existing community interested in your industry. This can lead to an increase in website traffic, engagement, and conversions.
Another benefit of podcast guesting is the opportunity to establish yourself as a thought leader and subject matter expert. By sharing valuable insights and knowledge on relevant topics, you position yourself as a go-to resource within your industry. This can lead to increased credibility and authority, which can translate into tangible results for your brand.
Nick Jonnsson is an author, public speaker. coach, mental health advocate and Ironman athlete. In this video he shares his podcast guesting journey and how it has helped him refine his narrative and talking points for both existing audiences and future books. Nick has spoken on over 70 podcasts and continues to reach new audiences globally. (See more success stories)
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- How to Get Booked as a Speaker on Other People’s Podcasts
- How to Find Speaking Opportunities on Podcasts as a Guest
Lastly, podcast guesting can provide a long-lasting impact on brand awareness. Unlike other forms of advertising or marketing, podcasts have a shelf life that extends beyond the recording date. As listeners discover your episode, they may continue to engage with your brand for months or even years to come.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ At our podcast guesting agency, we specialize in identifying the right podcasts for your brand and crafting a compelling pitch that resonates with the podcast hosts and their audiences.
- ✅ We also provide coaching and training to ensure that you are fully prepared to deliver valuable insights and showcase your expertise during the podcast interview.
- ✅ Finally, we offer ongoing support to help you leverage the podcast episode for maximum impact, whether that’s through social media promotion, email marketing, or repurposing the content into other forms of content (e.g. blog posts, white papers, etc.).