According to a survey conducted by the Edelman Trust Barometer, 63% of people trust information about a company or brand from external sources (such as bloggers, influencers, or experts) more than from the company itself. This highlights the importance of social proof in building trust and credibility in today’s digital age.
Tip: Attention is the New Currency of Leadership
Thought Leadership has changed in the last 10 years. A book, a job title or a sucessful blog no longer make you a thought leader in people’s (or Google’s) eyes. What matters is Attention. If you have your audience’s attention, you are a thought leader. Podcasts offer a powerful way to earn their attention at scale, by creating SEO friendly content that helps you get discovered and by creating regular social proof content shared on their social streams.
We are Podcast Guesting Pro: Talk to Us…
Are you struggling to establish your thought leadership? Book a consultation to learn how podcast guesting can help.Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.
Social proof refers to the psychological phenomenon where people rely on the opinions and actions of others to guide their decision-making. When applied to thought leadership, social proof plays a crucial role in establishing one’s expertise and authoritative voice within their industry.
One key way to leverage social proof in thought leadership is through guest appearances on podcasts. As a podcast guest, thought leaders have the opportunity to share their insights and knowledge with a wider audience while also benefiting from the endorsement of the podcast host.
Mark Ross-Smith is the CEO of Status Match. He services high value clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)
- What is the Attention Economy and how does it impact Thought Leadership?
- Why is Social Proof Critical to Thought Leadership Today?
- Why is Thought Leadership Crucial in B2B Sales and Marketing?
- How to Use Podcast Guesting to Build Your Personal Brand as a Thought Leader
- How to Become a Thought Leader by Speaking on Podcasts as a Guest
- Pat Flynn says Guest Podcasting is The New Guest Posting
By appearing on reputable and relevant podcasts, thought leaders can demonstrate their expertise and build trust with potential clients or customers. Additionally, the social proof of being a guest on popular podcasts can increase credibility and visibility within the industry.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our podcast guesting agency can help you identify relevant and reputable podcasts for your niche and secure guest appearances that can increase your social proof and thought leadership.
- ✅ We have a team of experienced publicists who can help craft your messaging and prepare you for your podcast appearances, ensuring you make the most of your time on air.
- ✅ Through our network of podcast hosts and producers, we can help you increase your visibility and credibility within your industry, ultimately leading to increased business opportunities and growth.