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As humans, we are naturally drawn to stories. It is how we learn about the world around us, understand others on a deeper level, and make sense of our own experiences. Therefore, it’s no surprise that storytelling is crucial to thought leadership.

According to a survey conducted by Edelman, a global communications firm, 65% of business executives believe that thought leadership content should include storytelling elements.

When done effectively, it can help individuals and companies establish themselves as industry experts and trusted sources of information. But what exactly makes storytelling so important in the realm of thought leadership?

How to Upskill: Agile Storytelling

No comedian was born funny. What lies behind an effortless delivery is 100s of hours of practise. This is the art of “agile storytelling” that comedians have been practising for decades. You too can apply this craft to becoming a better public speaker, storyteller and leader. You don’t need to waste days out of the office traveling to events. Today you can speak on podcasts – global stages that give you the opportunity to commit your material to a real live audience, get feedback and improve.

We are Podcast Guesting Pro: Talk to Us…

How can our podcast guesting agency help you leverage storytelling for your thought leadership strategy?
Click the link to get a free consultation. Leverage our experience as business podcast guesting specialists: 824 podcasts booked, 23 countries and 2.5 million listeners for coaches, authors, entrepreneurs, investors, thought leaders and consultants.

Firstly, storytelling allows for the communication of complex ideas and concepts in a way that is easy to understand and relatable. By framing information within a narrative structure, listeners can better grasp and remember key points. Additionally, stories have the ability to evoke emotion and create connections, which is key to building a loyal following and establishing a personal brand as a thought leader.

Feature: Steve Jobs on Storytelling

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Steve Jobs understood the power of strategic narratives in influencing audiences at scale, launching new products and creating value beyond the physical content of the product he was selling.

In addition, storytelling encourages authentic and personal connections with audiences. In today’s world where consumers are bombarded with an overwhelming amount of information, it’s easy to get lost in the crowd. However, sharing personal stories and experiences can give an individual or company a unique voice, showcase their values, and make them stand out from competitors.

Furthermore, storytelling can also appeal to multiple senses, making it more engaging and memorable than simply providing facts and figures. This is especially important when trying to educate and persuade listeners, as it can make the information more relevant and applicable to their daily lives.

💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:

  • ✅ Our podcast guesting agency can help you leverage storytelling through our extensive network of podcast hosts and producers. By appearing on relevant shows as a guest, you can share your personal experiences and insights with engaged audiences, while also establishing yourself as a credible industry expert.
  • ✅ We can also work with you to develop a compelling narrative and provide media coaching to ensure that your storytelling is effective and resonates with listeners.
  • ✅ Finally, we can help you measure the impact of your storytelling efforts by providing comprehensive analytics and feedback from podcast hosts and listeners.

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Complete the form on the right to get answers to these questions in our free consultation:

  • How can we help you guest on high quality business podcasts?
  • Is Podcast Guesting for you?
  • Based on your profile, what kind of Podcasts could you speak on?
  • What is the potential ROI for you on podcast guesting? 
  • What kind of messaging works well for your conversation style on podcasts?
  • We will walk you through universe of podcasts available that match your ideal audience and talking points.
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