According to a report by Demand Gen, 96% of B2B buyers want content with more input from industry thought leaders. This makes thought leadership crucial in the B2B sales and marketing processes.
B2B: Podcasts Influence the Whole FunnelResearch shows that B2B sales cycles are getting longer, more complex and more competitive. That means if you’re selling a service like coaching or consultancy, you need multiple touchpoints beyond the initial meeting. Podcasts help you keep that conversation going by not only providing content you can send to existing conversations but also powerful social proof from your guest appearances showing on your prospect’s Linkedin, Instagram or Twitter feed.
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Thought leadership allows businesses to distinguish themselves from competitors by providing valuable insights, experiences and knowledge to their audience. By establishing a thought leadership position, businesses can attract potential customers who are looking for industry experts to help them solve their problems or improve their businesses.
In addition, thought leadership can help businesses to build trust and credibility with their audience. When a business establishes itself as a thought leader in a specific industry, it sends a message to its audience that it is knowledgeable and experienced, and this can help to build trust and establish a long-term relationship with customers. This is particularly important in the B2B space, where building relationships and trust is crucial to closing deals and maintaining customer loyalty.
Mark Ross-Smith is the CEO of Status Match. He services high value B2B clients in the airline, finance and hospitality sector, shaping their customer data and loyalty strategies. In this video, see Mark in action, leading the discussion on loyalty programs in the aviation industry. (See more success stories)
Thought leadership can also have a positive impact on a business’s SEO and online presence. When businesses produce high-quality, insightful content, they are more likely to attract links and backlinks from other websites, which can help to boost their search engine rankings and make them more visible to potential customers.
💡 We help Authors, Thought Leaders and Coaches build their personal brands as thought leaders by leveraging the power of podcasts. Here’s how we can help you:
- ✅ Our podcast guesting agency can help you position yourself as a thought leader by connecting you with relevant industry podcasts and providing you with guidance on how to share your expertise effectively.
- ✅ We have a network of top industry podcasts that you can leverage to share your insights and experiences with a wider audience.
- ✅ Our team of experts can help you develop a thought leadership strategy that aligns with your business goals and objectives, and helps you to establish a strong and credible online presence.