Build Your Personal Brand Pyramid

Proof, Performance, Positioning. The order a reputation gets built in, why none of it can be skipped, and how to tell which part of the climb you're standing on. By Graham Brown, founder of Podcast Guesting Pro.

Instant PDF download. No spam - just the ebook and an occasional guesting tip. Unsubscribe anytime.

“Having guested on 100+ podcasts, it's helped build my profile. The credibility is huge.”
Nick Jonsson - Leadership Coach & Best-Selling Author

What's inside

Three stages, stacked.

Each one earns the next. Skip a layer and the thing above it has nothing to stand on. Here's the climb, chapter by chapter.

01Back to the Dive BarNobody starts at the big show - not even the host of it.

02The Pyramid at a GlanceThree stages, three jobs, three signals you're done.

03Stage One: ProofSmall rooms, cheap reps, and a halo you borrow.

04Stage Two: PerformanceDeploy six talking points. Find the two that land.

05The Talking Point TestFive questions. Keep it, sharpen it, or kill it.

06Stage Three: PositioningHigh intent beats high reach. Own the problem.

07Why You Cannot Skip LevelsThree failure modes, and all three are common.

08The SpiralThe climb repeats. The spine underneath holds still.

Why read it

Thought leadership is built, not claimed - and the building has an order to it.

The map underneath Nick Jonsson's hundred conversations: where that run was heading, in what order, and how to tell which part of the climb you're standing on.

$10kof qualified attention in a room of 200 senior buyers with the exact problem you solve, for an hour of your time and no media spend (at $50 a qualified lead)

Know which stage you're on

Almost everybody guesses one stage higher than the signals support, then wonders why the next one isn't working. The pyramid table gives you the evidence to check, row by row.

Test material, don't just repeat it

Six talking points, a Problem-Reframe-Solution structure, and a five-question test that tells you what to keep, what to sharpen and what to retire.

Avoid the three failure modes

Skipping to Positioning, testing with no foundation, and staying at Proof forever. Each one gets a page, because each one wastes a year.

Free tools and copy-paste prompts

Guests on Air, Descript and Ahrefs Webmaster Tools, plus two prompts: Talking Point Rebuild and Pyramid Position Check.

The question was never which show is big enough. It's which brick you're laying this month.

Get the free 11-page ebook and see the order a reputation actually gets built in - Proof, then Performance, then Positioning.

Instant PDF download. No spam - just the ebook and an occasional guesting tip. Unsubscribe anytime.

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