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Using the Power of Podcast Guesting
With over 4 million podcasts in the world today, there are guaranteed audiences to match your niche. At Podcast Guesting Pro we created a 3 Step System to guide you on your journey from idea to thought leadership in your industry.
When you leverage the power of Podcast Guesting
Become a practitioner. It’s not social media. Communication is fundamentally how the world turns; and I implore this audience to triple down on their efforts of being a written, audio or video communicator on the platforms.
-- Podcast Host and Guest Gary Vaynerchuck
Forget Guest Posting. Here’s Why Guest Podcasting is King. To truly expand your reach, you want to dip into new content forms – such as podcasting.Appearing as a guest on another individual’s podcast can bring serious benefits to your marketing.
-- Neil Patel, SEO Guru and Thought Leader
At Podcast Guesting Pro we help thought leaders leverage the power of podcast guesting to build their personal brand. We believe all our thought leader clients are on a journey that follows a familiar pattern. In this Episode of our 12 part mini series Author and Thought Leader Graham Brown outlines the steps.
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With a structured Podcast Guesting Funnel you can Scale your Personal Brand. Turn OPA (other people's audiences) into Followers. Turn Followers into Fans.
Why are B2B Thought Leaders turning to Podcast Guesting as the most effective communication channel to build their personal brand?
In this episode we look at the power of Audio-First content. Every podcast you guest on can also be reformatted as video, blog posts or social media shareables.
Podcasts have been around for over 15 years, but they have only broken through in popularity in the last 3-4. This new found surge in interest is particularly relevant to B2B Thought Leaders.
Key to Podcast Guesting Success is having a clear definition of who your target audience is. Never speak to "you guys" or "the listeners". To create intimacy and engagement, always speak to "You".
Why are thought leaders shifting from traditional B2B marketing and communication channels for personal branding to podcasts?
Global PR Agency Edelman
What are your options as a B2B Thought Leader. In this episode from my mini 12 part podcast guesting series I look at how you can use the format to upsell high ticket conceptual sales. Ideas covered - SaaS, coaching, membership or even your own resumé.
Podcast Guesting for Thought Leaders 12 Part Mini Series in Video & Audio hosted by Graham Brown.
Podcast Guesting for Thought Leaders: 12 Part Mini Series