Unlock the power of podcast guesting to skyrocket your book's visibility and build a loyal following of engaged readers.
Transform your expertise into influence by leveraging established podcast audiences, while creating evergreen content that keeps working for you.
Successful authors are turning meaningful conversations into powerful promotional opportunities and lasting connections with their ideal readers.
Why Podcast Guesting is a Powerful Strategy for Authors
Boost Visibility and Engagement
Building an audience for your books is hard. In an attention stretch world, why risk starting from zero? Smart authors leverage OPA - other people’s audiences. Imagine each podcast is a stage where you get to share conversations that matter with people who care. Each podcast is a community nurtured by its host around these conversations, significantly reducing the time and risk associated with building your own audience.
Create Your Own Podcast Book Tour
Podcast appearances serve as virtual book tours for authors, especially indie or new writers. By discussing key insights from your book, you can reach interested audiences and increase your book's visibility. This cost-effective method allows you to promote your work beyond the initial publishing date, fostering a community of engaged readers who are genuinely interested in your content.
Build and Nurture A Community Around Your Publications
- 74% of podcast listeners tune in to learn new things, providing an ideal opportunity for authors to share their expertise (source Auddy)
Podcasts provide a platform to keep the conversation going with your audience. By participating in discussions that matter to your readers, you can build communities around your work. This ongoing engagement helps warm up your community before a book launch and maintains interest long after publication, creating a loyal following for your current and future works.
Create Valuable Social Proof and SEO Content
Podcast appearances generate shareable content that can significantly boost your book's promotion. From audio clips to video snippets (see example podcast guesting videos), these media-friendly formats allow you to share genuine insights that attract people to your book more effectively than traditional sales messages. Podcast content is also SEO friendly:
- When authoritative podcast sites link to an author's website, it signals to search engines that the author's content is valuable and trustworthy, improving their chances of ranking higher in search results (source Search Engine Land).
- Podcast appearances resulted in an average 25% increase in organic search traffic for featured guests (source The International Journal of Internet Marketing and Advertising)
Additionally, these appearances can inspire material for future books or updates, keeping your content fresh and relevant. Unlike traditional PR and public speaking, podcast content is evergreen. Podcast episodes often remain available online indefinitely, providing ongoing promotional opportunities and potential for evergreen backlinks. This longevity can contribute to sustained SEO benefits for the author (source Search Engine Land).
Develop Your Author Brand
Guesting on podcasts is an excellent opportunity to develop your personal brand as an author. By sharing the backstory and the "why" behind your book, you allow listeners to get to know you and your journey. This personal connection can open doors to other opportunities, such as keynote speaking engagements and corporate gigs, further establishing your authority in your field. Participating in multiple podcast interviews can help build an author's credibility and support their thought leadership goals (source Smith Publicity).
A Selection of Some of the High Quality Podcasts We’ve Booked Authors On
Here’s How We Build Your Authority and Influence as a Thought Leader
At Podcast Guesting Pro, we offer a comprehensive suite of services designed to elevate your presence in the podcasting world.
Our four-pillar approach ensures that every aspect of your podcast guesting journey is carefully managed and optimized for success. From crafting your unique media profile to securing spots on premium podcasts, providing dedicated support, and showcasing your achievements, we've got you covered. Here's a detailed breakdown of what we offer:
- (1) Strategic Media Profiling
- Professional advice on topic selection and goal-setting
- Creation of a custom profile tailored to your expertise
- Development of newsworthy and pitchable stories
- Refinement of your talking points for maximum impact
- (2) Access to Premium Podcast Network
- Connections with qualified and targeted podcast hosts
- Bespoke targeting based on your unique strengths
- Focus on top 20% of global podcasts
- Priority on credible shows with established audiences
- Experienced hosts offering SEO benefits
- (3) Dedicated Podcast Booking Manager
- End-to-end schedule management
- Personalized reminders and recording preparation
- Comprehensive briefing documents for you and hosts
- Ensures alignment with your talking points
- Regular updates to your media profile
- (4) Customized Podfolio
- Bespoke guest speaker profile page
- Showcase of expertise and talking points
- Display of previous bookings and performance data
- Integration of social proof and video content (see example podcast guesting videos)
- Dynamic updates with your calendar and bookings
Testimonial: Authors
Want to Be Featured as an Expert Guest on 24 High Quality Business Podcasts in the Next Year?
We Offer A Free 30 Minute Consultation To Help You Get Booked On Podcasts… ✅ How can we help you guest on high quality business podcasts? ✅ Is Podcast Guesting for you? ✅ Based on your profile, what kind of Podcasts could you speak on? ✅ What is the potential ROI for you on podcast guesting? ✅ What kind of messaging works well for your conversation style on podcasts? ✅ We will walk you through universe of podcasts available that match your ideal audience and talking points. Complete the form below to get answers to these questions in your free consultation: