There are 5 million podcast shows and 50 million podcast episodes in the world today and every podcast is a stage.
With podcast guesting a you can reach new audiences. Podcast guesting helps you speak on high quality business podcasts globally.
#1 Podcast Market Growth
Podcasts have grown significantly in recent years, with a 94% annual growth rate. This means that the potential reach for your message is global.
What started initially as a consumer trend has spread into niche business genres.
Podcasts have also grown rapidly in new markets outside of North America and with younger, more influential listeners.
#2 Influential Audiences
40% of adults report listening to podcasts regularly. The average podcast listener subscribes to 7 podcasts in their feed.
Within the influential Millennial demographic who have grown wary of social media and fake content, podcast listenership is higher. 60% of Millennials report they regularly listen to podcasts.
#3 Engagement not Follower Count
Podcasts offer thought leaders a credible and authentic channel to build their personal brand.
Research shows that audiences view engagement not size of followings as a measure of thought leadership. This means consistent and active conversations that matter with people who care are more important for your community than growing a social media following.
Graham Brown is the founder of Podcast Guesting Pro and Pikkal & Co.
He is a graduate in Artificial Intelligence with 25 years experience working in the global telecoms & marketing industry helping shape the communications strategies of brands like Disney, Bausch & Lomb, MTV, EMI, Intel, McKinsey and EY.
Graham is a published author, with titles including "Public Speaking Like a Pro", "The Mobile Youth: Voice of the Connected Generation" and "Brand Love: How to Build a Brand Worth Talking About"
