Introducing Podcast Guesting
A New and Exciting Way to Leverage the Power of Podcasting without the Need to Start Your Own Podcast
With 5 million podcasts globally, all the world – to quote Shakespeare – is a stage.
Welcome to the emerging world of Podcast Guesting, where there are 5 million stages for you to connect with global audiences across time zones and without the need for travel.
Podcast Guesting is where you, as an expert speaker or featured guest, get invited to speak on someone else’s podcast.
Whether your audience are Health tech investors or e-commerce entrepreneurs, there are ready-built stages out there for you where the host has done the hard work of building an audience around the conversations their community cares about.
Why Podcast Guesting?
We’ve been in the podcast game since 2018 but only recently has interest in podcast guesting surged. There are several reasons for this. Firstly, thought leaders are seeking out better ways to engage with their audiences in an authentic way. Secondly, it’s getting harder to build an audience.
The price of your audience’s attention is higher than ever. That’s why it makes sense to leverage other people’s audiences. You see, there are 5 million podcasts in the world today, many of which have spent time nurturing and growing their communities. It could take years to grow an audience hosting your own podcast or writing a blog, but with podcast guesting, it’s plug and play.
Listen To Podcast Guesting Pro Founder Graham Brown Talk About Podcast Guesting
Graham Brown is the founder of Podcast Guesting Pro and Pikkal & Co.
He is a graduate in Artificial Intelligence with 25 years experience working in the global telecoms & marketing industry helping shape the communications strategies of brands like Disney, Bausch & Lomb, MTV, EMI, Intel, McKinsey and EY.
Graham is a published author , with titles including “Public Speaking Like a Pro”, “The Mobile Youth: Voice of the Connected Generation” and “Brand Love: How to Build a Brand Worth Talking About”
Video: Introduction to Podcast Guesting
Here’s what you’ll learn in this video:
1) Will podcast guesting work for me?
2) What podcasts can I speak on?
3) How do you measure the quality of podcasts?
4) Is podcast guesting audio / video / live?
5) How do I focus on a specific industry or geographical region?
6) Can I share podcasts that I speak on, on my social channels, blog etc?
7) I have 2 different audiences, which should I focus on when speaking on podcasts?
8) What should I talk about when speaking on podcasts?
9) How much time should I commit every month to podcast guesting for it to be successful?
10) Do you work with similar clients to me?
3 Reasons Why Podcasts Are Ideal For Thought Leadership
#1 Podcast Market Growth
Podcasts have grown significantly in recent years, with a 94% annual growth rate. This means that the potential reach for your message is global. What started initially as a consumer trend has spread into niche business genres.
Podcasts have also grown rapidly in new markets outside of North America and with younger, more influential listeners.
#2 Influential Audiences
40% of adults report listening to podcasts regularly. The average podcast listener subscribes to 7 podcasts in their feed.
Within the influential Millennial demographic who have grown wary of social media and fake content, podcast listenership is higher. 60% of Millennials report they regularly listen to podcasts.
#3 Engagement Not Follower Count
Podcasts offer thought leaders a credible and authentic channel to build their personal brand.
Research shows that audiences view engagement not size of followings as a measure of thought leadership. This means consistent and active conversations that matter with people who care are more important for your community than growing a social media following.
Who Is Podcast Guesting For?
With 5 million podcasts and 50 million podcast episodes, there is always demand for new and interesting guests. But who speaks on podcasts? As business podcast specialists, here are the profiles we are able to successfully book onto podcasts with a 98% success rate.
✅ Thought Leaders
Speaking on Other People’s Podcasts is a powerful way to reach new audiences globally. Get discovered through Google Search and social media sharing. Use podcasts as a stage to refine your storytelling skills.
Authors are discovering podcasts as cost and time effective way of organizing a book tour. Podcast audiences are also educated book readers. Keep the conversation around your book going well beyond the publishing date. Create a community of people that care about your writing through the conversations that matter.
Podcasts are an effective way to create social proof and build trust. Showcase your work and how you think. Reach corporate and individual clients. Share your backstory and how you got into coaching. Humanize your personal brand.
✅ Startup CEOs and Founders
Reach new audiences, create social proof and content to share with your network. Share the “why” behind your company and growth to attract clients, hires and investors. Influence existing sales funnel conversations with your podcast conversations. With 5 million podcasts and 50 million podcast episodes, there is always demand for new and interesting guests. But who speaks on podcasts? As business podcast specialists, here are the profiles we are able to successfully book onto podcasts with a 98% success rate.
What Are Thought Leaders Saying About Podcast Guesting?
Thought Leaders today understand the power of podcast guesting and leveraging other people’s audiences. Neil Patel and Pat Flynn use podcast guesting to both extend interactions with existing followers and tap into new audiences globally.
“Forget Guest Posting… Guest Podcasting is King.”
– Neil Patel, SEO Guru
“One guest podcast spot is worth more than 1000 social media posts”
– Pat Flynn, Smart Passive Income
How Thought Leaders Are Using Podcast Guesting Pro
Podcast Guesting creates Authority, Potency and Permanence
The Financial Times writes:
“A powerful speech by an influential voice gives any message – whatever its content or purpose – authority, potency and permanence.”
At Podcast Guesting Pro, we help authors, coaches and corporate create influence by booking them on high quality business podcasts. But helping build your personal brand as a thought leader and creating the authority, potency and permanence doesn’t stop there. We also refine your talking points to make them newsworthy and give feedback to all our clients on how they can improve their communication with their target audience in mind.
ℹ️ We Create Your Podcast Guesting Media Profile All Podcast Guesting Pro journeys begin with a media profiling session. Our goal here is to understand your objectives and craft newsworthy talking points that will capture the attention of podcast hosts and audiences.
ℹ️ We Research Potential Podcasts You Can Guest On Now we beging the process of outreach, connecting with our network of 12,000 podcast hosts. We find podcasts that talk to your ideal audience avatar and hosts that will help you communicate your message in your words.
ℹ️ We Manage All The Podcast Booking Logistics A dedicated podcast booking team take care of all the heavy lifting. They co-ordinate host and guest calendars. They provide you with a full pre-recording briefing. They’ll even manage rescheduling for you.
ℹ️ We Build Your Personal Brand Every Podcast Guesting Pro client gets a Podfolio page that showcases their work to podcast hosts, event organizers and listeners in your network. The Podfolio page contains your media profile, audio and video from your guest appearances, as well as key detail about you including what you talk about and who your ideal audience is.
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