Where there is a Podcast, there is Authenticity

Published by Graham Brown on
💡 Why is a podcast an effective way to create thought leadership and brand awareness for an organization?1️. Podcast gives brands an opportunity to tell their story in their words in a format that is authentic and engaging.2️. Compared to other media, ... Read More

Go with the Flaw!

Published by Graham Brown on
Is your perfect presentation turning people off?It might be the reason why people don't connect.Psychologist Elliot Aronson discovered a curious trait of human communication in 1966 when he studied how students responded to voice actors ->... Read More

B2B Podcast Market Drivers

Published by Graham Brown on
The Business Podcast market is following in the footsteps of the B2C market. We anticipate that 4 key B2B Podcast Market drivers will significantly impact the Business Podcast Market 2021-2025 (Refer to the image below).🔴 How will this growth in business podcasts impact businesses l... Read More

A match made in heaven: Podcasts and Business leaders

Published by Graham Brown on
The most valuable assets in the business are also the least scalable – the Leaders.Leaders don’t scale but Leadership conversations do. Podcasts give comms the ability to amplify the voice of Leaders.View Podcasts as Human Communication Interfa... Read More

Early Adopters & Corporate Podcasters

Published by Graham Brown on
Data from our Podcast Market Report shows that the Podcast market is still at an early stage. Most consumers are Early Adopters. We estimate the market at around 10% of the long-term potential audience.Unlike mass-market, Early Adopters tend to exhi... Read More

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Guesting Guide

How to Get Booked on Other People's Podcasts LIKE A PRO

How to Get Booked on Other People's Podcasts Like a Pro is a 60 page PDF guide that walks you through the process of how to build your personal brand and become a thought leader using the power of podcast guesting. Written by experienced podcaster Graham Brown who has appeared in over 1,000 podcasts. Includes 2 tried & tested Podcast Host Pitch Email Templates used by the pros.