The book tour that starts before the launch.
Momentum built in the months before launch. A conversation that carries on long after.
We book authors on the podcasts their readers already listen to - before, during and long after launch.
What kind of authors do we work with?
First-time authors and bestsellers alike - business, leadership, health, finance and personal growth. What they share is a message built to outlast launch week.
Sample client bookshelf (Part 1)
How do we work with authors?
A campaign in three acts - the momentum built before your book lands, the tour in launch month, and the episodes that keep selling it long after.
Readers don't find books. They find voices.
Every show you guest on is a curated community that already trusts the host's judgment - and you arrive with that trust on loan. Forty minutes of your real voice does what no book ad can.
Here's how guesting works for authors, before, during and long after launch.
See how the process works →6-12 months of lead-up guesting builds momentum and an audience before the book lands. Publishers read your appearances as platform proof - durable, third-party evidence that audiences already want to hear you.
The book tour didn't die - it moved into podcasts. A coordinated guesting tour in launch month puts your ideas in front of engaged readers, each introduction warmed by a host they already trust.
6-12 months post-launch keeps the conversation going. A book launch is a moment; a podcast episode is permanent - every appearance becomes a searchable, citable entry that keeps your book's ideas in circulation.
I worked with the team at Podcast Guesting Pro for more than a year. The team is extremely professional and delivers on their promise.
Nick Jonsson kept Executive Loneliness in circulation.
Nick Jonsson had the credentials: bestselling author, executive coach, TEDx speaker. What he did not have was an audience that had heard him. So he went on podcasts. Not two or three. One hundred.
We placed Nick in long-form conversations where his Executive Loneliness message could unfold without turning into a pitch - a living portfolio that now books him as a sought-after international keynote speaker.
Having guested on 100+ podcasts, it's helped build my profile. Now people notice and are reaching out to me. The credibility is huge.
“A book gives you something to say. Podcast guesting helps the world associate you with it.”
Twelve problems every author faces - and what a guesting campaign does about each one.
Hear which ideas land with real audiences before print locks them in.
Dozens of conversations reveal the topic listeners actually lean into.
Build readers months before publication - not from zero on day one.
Visibility before, during and long after publication - not one big push.
One conversation becomes weeks of clips, quotes and posts.
Appearances become the portfolio that books the keynote stage.
A respected host's endorsement does what self-promotion can't.
Long-form lets your philosophy unfold - not just your title.
Real audience response is external proof the message matters.
Episodes surface clients, partners and collaborators.
Repeated appearances tie your name to your idea.
You're positioned as an expert in conversation, not a walking advert.
Your strategy is led by an experienced author and publisher.
Cassandra Welford runs podcast strategy at Podcast Guesting Pro. She's an eight-time author, ghostwriter and founder of Welford Publishing - and the host of our Find Your Voice podcast.
She's mentored 70+ authors through writing and launching their books, so she knows both sides of your launch: what your book needs to say, and the conversations that make readers want it. She'll map your message to the shows where it lands.
Authors on working with us
In their own words - from business authors to spiritual authors.
What I appreciate most is their discernment. They've taken real care in finding podcast conversations that align with my recent book.
“I can't recommend Podcast Guesting Pro highly enough! They make the entire process seamless, allowing me to focus solely on delivering my message to audiences who need to hear it.”
“Having Podcast Guesting Pro manage my guest podcast presence has been a game-changer.”
“This has made all the difference, enabling me to focus on my work and writing, whilst they work hard to match and organize these recordings.”
“I had a very profound and personal connection to everyone in the team, and am grateful to their expertise!”
“I feel well supported and welcome by the team and they are open to ideas and feedback which is really helpful.”
We support authors and thought leaders
Coaches, consultants, doctors and founders - if you've put your thinking in print, we'll put your voice in front of the readers it was written for.
Sample client bookshelf (Part 2)
Get the free ebook
Built on Nick Jonsson's 100-episode run - what a hundred conversations build for an author.
10 ways to become a thought leader.
A free 16-page ebook by Graham Brown on speaking on other people's podcasts - why credible professionals stopped chasing algorithms and started having conversations.
Launching a book this year?
Tell us on a free 35-minute call. We'll map the shows your readers already listen to, and the guesting tour that gets your book in their ears.
Book a free 35-min call →