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2.04 billion
combined listeners across the shows we track.
229,245 episodes
analyzed across the index - every one read for topics, guests and pitch angles.
6,988 bookings
our clients booked on podcasts

How do we know?

See the research for yourself - three real shows, examined in full.

Sample podcast features

Three shows, broken all the way down.

Every show in the index gets this same treatment - audience size, demographics, geography, role mix, topics and host reach. Here's what that looks like for three.

The People Dividend Podcast cover art
LeadershipUnited States · ~22-min episodes · Weekly interview format
The People Dividend Podcast

Mike Horne, Ph.D. on redefining human capital - treating people as the assets that drive growth. Conversations with senior leadership experts, culture practitioners and executive strategists.

MH
Mike Horne, Ph.D.
Host · Executive coach & organization development leader
44,079
listeners per episode
~22 min
average episode - tight, single-idea interviews
42,600+
host's combined social following across 3 platforms
35–60
core listener age - mid-to-late-career leaders
Demographics
Gender split
45/55
F / M
45%
female listeners
55%
male listeners
One of the more balanced splits in the Leadership category - most peer shows skew 60%+ male.
Demographics
Listener age distribution
12%
Under 35
30%
35–44
33%
45–54
19%
55–64
6%
65+
82% of the audience sits in the 35–64 band - established professionals and senior leaders in mid-to-late career.
Where they listen
Listener geography
1United States79%
2Canada21%
The most North-America-concentrated audience in this set - 100% of listening happens in the US and Canada. Ideal for clients selling into North American HR and executive buyers.
Who listens
Audience by role
HR & people-ops leaders
24%
Executives & founders
22%
Org-development leaders
18%
Consultants & coaches
16%
Talent & workforce dev
12%
Other professionals
8%
Composition modeled from our index research on the show's audience, guest roster and review base.
What it covers
Topic coverage
Organizational culture28%
Human capital strategy24%
Executive communication18%
Leadership transitions16%
Workforce learning14%
Share of episode themes, read from every published episode in our index.
Host amplification
Every episode travels with Mike's own audience.

Guests are promoted across the host's social channels - 42,600+ followers beyond the show's listenership.

LinkedIn
31,335
Instagram
9,000+
X
2,300+
Typical guests
Who gets the mic
Senior leadership expertsOD & culture practitionersExecutive strategistsAuthors & thought leadersC-suite advisors

Guests advise at C-suite and global leadership levels - the show expects a distinct point of view on people-first growth, not a product pitch.

Guest companies
Where guests come from
Multinational corporations & global organizations
Executive advisory & consulting firms
Leadership development & organizational psychology practices

A strong fit for consultants, coaches and authors selling to HR and executive buyers.

Here's what that research looks like, show by show.

Fifty-four real profiles straight from the index, across six categories - from intimate sub-2,000-listener shows to million-listener brands. We hold this level of detail on thousands of shows.

Maxwell Leadership Podcast cover art
United States · ~38-min episodes
Maxwell Leadership Podcast
6,970,557 listeners

John Maxwell's weekly lessons on transformational leadership - turning failure into success and leading with values.

Who listens
Ages 30–60 - mid-career and established professionals

team leaders, managers, HR and people-ops leaders, leadership coaches, nonprofit and church leaders, aspiring executives, entrepreneurs building leadership capacity

45% female55% male
Typical guests

author and education-brand contributors, leadership trainers and coaches, faith-based and nonprofit leadership voices

Guest companies

author and education brands, leadership training and coaching organizations, faith-based and nonprofit leadership contexts

What it covers
Transformational leadershipResilienceValues-based leadershipPersonal growth
Coaching Real Leaders cover art
United States · ~45-min episodes
Coaching Real Leaders
5,610,834 listeners

Muriel Wilkins takes listeners inside real executive-coaching sessions with high performers.

Who listens
Ages 35–55 - mid-to-senior leaders heading for executive roles

executive-track professionals, people managers, senior ICs transitioning to leadership, HR and talent leaders, women-at-work and leadership development audiences

55% female45% male
Typical guests

high performers and leadership professionals from manager to senior executive level, discussing career transitions, feedback, impostor syndrome, executive presence and team dynamics

Guest companies

mid-to-large corporate enterprises with formal leadership structures and C-suite stakeholders; cross-industry workplace settings

What it covers
Executive coachingCareer transitionsExecutive presenceTeam dynamicsImposter syndrome
Take Command: A Leadership Podcast cover art
United States · ~39-min episodes
Take Command: A Leadership Podcast
288,509 listeners

Joe Hart, President/CEO of Dale Carnegie & Associates, explores authentic leadership, interpersonal skills and human resilience.

Who listens
Ages 30–60 - established professionals and business leaders

business leaders, senior managers, HR and people-operations leaders, C-suite executives, entrepreneurs and startup founders, leadership development professionals

40% female60% male
Typical guests

diverse cross-industry leaders sharing lessons on building enduring relationships, mentoring and overcoming challenges

Guest companies

mid-to-large enterprises, multinational operating companies, growth-stage and venture-backed startups, mission-driven healthcare and life-sciences institutions

What it covers
Authentic leadershipInterpersonal skillsMentoringHuman resilience
The People Dividend Podcast cover art
United States · ~22-min episodes
The People Dividend Podcast
44,079 listeners

Mike Horne, Ph.D. on redefining human capital - treating people as the assets that drive growth.

Who listens
Ages 35–60 - established professionals and senior leaders in mid-to-late career

executives, founders, leadership and HR professionals, organizational development leaders, talent and workforce development leaders, consultants and coaches

45% female55% male
Typical guests

senior leadership experts, organizational development and culture practitioners, executive strategists, authors and thought leaders advising at C-suite and global leadership levels

Guest companies

multinational corporations and global organizations, executive advisory and consulting firms, leadership development and organizational psychology practices

What it covers
Organizational cultureHuman capital strategyExecutive communicationLeadership transitionsWorkforce learning
Leadovation cover art
~44-min episodes
Leadovation
4,997 listeners

In-depth conversations with senior leaders and authors on authentic leadership, culture and the human side of performance.

Who listens
Ages 35–60 - established professionals and senior individual contributors

leadership developers, HR and people-ops leaders, executives and managers, founders and entrepreneurs, consultants and coaches, talent and culture leaders

48% female52% male
Typical guests

senior leaders and executives, organizational culture practitioners, leadership development experts, and cross-disciplinary thinkers on emotional intelligence, burnout, decision-making and the future of work

Guest companies

mid-to-large enterprises across healthcare, technology, financial services, aerospace and nonprofits, plus boutique leadership-development and consulting firms

What it covers
Authentic leadershipCultureEmotional intelligenceBurnout & wellnessFuture of work
The Culture Builders cover art
United Kingdom · ~31-min episodes
The Culture Builders
1,987 listeners

Jane Sparrow and Chris Moat on building high-performing, healthy workplace cultures.

Who listens
Ages 35–60 - established professionals building high-performance teams

senior leaders, HR and people-ops professionals, team managers, organisational development practitioners, founders, transformation and strategy leaders, consultants and coaches

45% female55% male
Typical guests

senior business leaders and executives across strategy, transformation and engineering leadership, people and culture consultants, plus specialist health and wellness practitioners

Guest companies

mid-to-large corporates and engineering firms, consultancies and internal transformation teams, professional service organisations

What it covers
Organisational culturePsychological safetyHigh-performing teamsAccountability
Skybound Leadership Podcast cover art
Leadership & coaching show
Skybound Leadership Podcast
1,888 listeners

Glenn Taylor of Skybound Coaching on helping leaders and teams reach their sky-high potential.

Who listens
Ages 30–55 - established professionals in leadership and management roles

leadership coaches, team leads, managers, creative directors, marketing agency leaders, HR and culture builders, entrepreneurs and startup founders, tech product and engineering leaders

45% female55% male
Typical guests

executive coaches, future-of-work and workplace-culture experts, agency founders, leadership and communication specialists focused on emotional intelligence, feedback and personal branding

Guest companies

leadership coaching practices, employee development consultancies, marketing and creative agencies, media and podcast production companies

What it covers
Creative leadershipWorkplace cultureEmotional intelligenceFuture of work
Thriving Leaders Podcast cover art
~50-min episodes
Thriving Leaders Podcast
1,826 listeners

Claire Gray's bite-sized leadership learnings for leading confidently and practically.

Who listens
Ages 35–60 - established professionals and people leaders

people leaders, managers, HR and People & Culture professionals, team leads, executives, organisational development practitioners, change management leaders, consultants and coaches

55% female45% male
Typical guests

senior workplace and culture experts, organisational psychology researchers and experienced practitioners with deep expertise in team dynamics, psychological safety and culture

Guest companies

enterprise employers and large organisations, public sector and mission-driven organisations, consulting and people-development firms

What it covers
Team dynamicsPsychological safetyOrganisational psychologyCollaborationAccountability
The Chief Executive Podcast cover art
~31-min episodes
The Chief Executive Podcast
1,485 listeners

Mark C. Thompson, the world's top-ranked CEO coach, unpacks C-suite readiness, leadership agility and building cultures of innovation.

Who listens
Ages 35–60 - established senior professionals and executives

CEOs, C-suite executives, executive coaches, HR and people-leadership leaders, strategy and transformation leaders, board-ready operators

35% female65% male
Typical guests

Fortune and enterprise executives, global technology and platform leaders, industrial manufacturers, and founder-led scaling businesses

Guest companies

Fortune 500 and enterprise corporations, global technology and platform companies, industrial manufacturers, founder-led scaling businesses

What it covers
C-suite readinessExecutive coachingBoard strategyInnovation culture

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What matching looks like
Thriving Leaders Podcast podcast cover art
Thriving Leaders Podcast
Leadership · 1.8k listeners/ep
The Business Breakthrough Podcast podcast cover art
The Business Breakthrough Podcast
Business · 1.7k listeners/ep
BiggerPockets Money Podcast podcast cover art
BiggerPockets Money Podcast
Finance · 31k listeners/ep
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